http://disqus.com/by/JorgeSaladrigas/enMon, 01 Dec 2008 11:19:24 -0000http://sassholes.blogspot.com/2008/11/cold-beer-is-better-than-cold-call.html#comment-4083908<p>Hey Jeff,</p><p>Great example of using social media to build business and great story! But I have to ask; do you really believe that with social media we'll never have to make another cold call again? I think that claim might be a bit too much. I say that only because as a startup you may not have the base (ie - Twitter followers, LinkedIn friends, etc) that you need to have these business opportunities come by frequently enough. I think for a while, you'll always need to supplement a start up business with cold calls.</p><p>However, I agree 100% that a cold beer call is better than just a cold call! Definitely proves the overall effectiveness of connecting with people who you have had prior interactions with.</p><p>Thanks for a great post.</p><p>PS - Matthew's music is great!</p>JorgeSaladrigasMon, 01 Dec 2008 11:19:24 -0000