Re: BP Gets Aggressive

Jolene Dobbin — Mon, 21 Jun 2010 19:42:24 -0000

One particularly laughable item is this bit about its Facebook page: “BP America…has an extensive commenting policy that warns [against] any ‘ad hominem attacks.’” Um, someone needs to inform BP that it is not a person. If it was, maybe “it” wouldn’t have allowed such an environmental abomination to have taken place. Maybe it would’ve had acted with more humility, and with less hubris, throughout this disaster. Maybe it would be the kind of person that you’d unhesitatingly “confirm” as a friend on Facebook…or enthusiastically follow on Twitter. Until then, BP America: you’re just a company---one that’s created arguably (and, really, it’s a very thin argument) the worst environmental disaster in history, and one that continues to act rashly and irresponsibly.

Re: America: A Brand In Crisis

Jolene Dobbin — Wed, 29 Oct 2008 11:33:30 -0000

I, too, was intrigued by the headline and let down a bit by the ensuing article’s lack of depth. Our country does have a substantial identity crisis, but repairing the tainted brand goes hand in hand with actually fixing the most pressing issues. The United States' current challenges go well beyond just a financial crisis: we are in the midst of several major crises, including expensive, inadequately available healthcare; an excessive, hazardous dependence on fossil fuels; a costly, life-draining war with no end in sight; and seriously underfunded educational initiatives, to name just a few. Suggesting that fixing the brand image should be a priority of the new administration sounds at best glib and at worst dismissive. Once the real problems are addressed first, then you can begin to look at conducting a brand audit and working toward securing the brand's "destination."

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Re: BP Gets Aggressive

Re: America: A Brand In Crisis