Disqus - Latest Comments for JoeJacobi

Re: A Six-Part Framework for Writing Better Sales Copy

JoeJacobi — Sat, 26 Jul 2014 16:19:51 -0000

This is great work, Ray. Thank you Jeff for having Ray contribute.

Re: Social Media Needs To Become a Team Sport

JoeJacobi — Mon, 23 Nov 2009 11:24:43 -0000

So many large companies see themselves as the Patriots - a team that embraces many of the team points in which you are speaking. Of course, very few people are the Patriots and particularly when it comes to Social Media, I think many would be surprised to find out they are the Raiders.

To that end, the cool touchpoints about the Patriots are very real - plenty of diverse ways to access their vibe yet are real and human (think about the difference between Brady and Moss and that's just two.)

As always, good and provoking thoughts.

Re: Where’s Your Fortune Cookie Moment?

JoeJacobi — Mon, 31 Aug 2009 17:21:16 -0000

I have a similar story from the outdoor sports industry. I just picked up a new whitewater kayak from the Jackson Kayak factory in Sparta, TN. There's a little "assembled by" hang tag on the front wall in the cockpit that has the signature of "Steve Z." Having paddled the boat twice already, the thick paper card is wet and shredding but here's the cool part - the only thing you left on the card is Steve's signature that was apparently signed in a sparkley water-proof ink. Everything else dissolved but the Steve's signature. By the way, Steve did an awesome job with my boat - try to honor his work every time out :)

Re: Unexpectedly Green Cities: Eco-Travel in Chattanooga, Tennessee

JoeJacobi — Mon, 31 Aug 2009 08:50:18 -0000

Thank you for sharing a wonderful story about Chattanooga. It's the unexpected that are almost always the most fun. I live a little outside of town on the Ocoee River but spend a lot of time in Chattanooga immersed in our town's Green story - http://goldtogreentv.com/

Come back again :)

Re: Have Some Fun Gosh Darn It

JoeJacobi — Thu, 27 Aug 2009 15:40:22 -0000

Kayaking today? Any chance of a blog post coming about that? Btw, hearing kayaking is "the thing" these days :)

Re: 7 Steps to Creating a Winning Coaching, Consulting or Service Business

JoeJacobi — Thu, 13 Aug 2009 10:10:59 -0000

Thanks for the great post, John (and not just talking about the cycling pic :) - good advice and good timing too.

Re: A Bicycle Friendly City: Q&A with Outdoor Chattanooga

JoeJacobi — Wed, 12 Aug 2009 09:44:29 -0000

Thanks for keeping cycling on our radar screen. My road bike experiences in Chattanooga have largely been fantastic and when I am riding there, I'm still shocked that these horrific and tragic accidents are happening on the same roads. Last week, I started a ride at Greenlife, rode out through St. Elmo, up Nickajack and back to town - I can't tell you how many courteous and positive actions and gestures from drivers I observed that day but too many to count. Just want to point out some "good" when it happens too.

Re: Daniel Ryan Joins Chattarati as Technology Director

JoeJacobi — Fri, 17 Jul 2009 09:27:55 -0000

Congratulations on a great addition to your team!

Re: 9 Hidden Benefits of Blogging

JoeJacobi — Mon, 15 Jun 2009 10:03:42 -0000

Great list, John. I also find that the time I spend both reading and creating blog posts helps me be more efficient. I'm more aware of old time I've given up (largely watching local newscasts - which happened on someone else's schedule) in order to create new time (on my schedule) reading and creating information more relevant to the world I'm living in.

Along these lines, blogging makes you an active participant in telling your story, not a passive participant in the story of someone else.

Re: Sam Silvey: Where I Stand

JoeJacobi — Wed, 03 Jun 2009 08:59:39 -0000

Thanks for the post, Sam. I actually come from the Ocoee River area to Chattanooga to ride my bike so I'm in agreement with your ideas about cycling in Chattanooga. Even if a lot of people aren't ready to bike commute to and from work, I've always thought that the daily running around that downtown workers do (lunch, meetings, etc) would be great by bike. You'd get a nice, active break from your office environment, avoid re-parking hassles, and probably get most places as quickly if not quicker than by car.

On another note, WGOW must be so proud of the on-line presence created by their on-air personalities. I'm sure that's working out well for them.

Re: Daniel Ryan: Where I Stand

JoeJacobi — Tue, 19 May 2009 10:58:36 -0000

Nice write, Daniel. Great thoughts.

Re: Gary Vaynerchuk - Communication in 2009 In a day and age were we...

JoeJacobi — Sat, 16 May 2009 08:40:42 -0000

What's cool for me about this video isn't Gary doing the right or wrong thing but how true he is to his own standards, values, and process. Every time.

Re: Rob Hatch: Bike Commuting in Chattanooga

JoeJacobi — Fri, 15 May 2009 12:53:16 -0000

Great post and thanks for the advocacy. Two quick thoughts:

1. Hygiene. Check out Action Wipes. Made for big people. Bigger wipe. Great small company. http://actionwipes.com/ or follow the founder on twitter - @marthavan

2. Bike To Work ebook. GREAT bike to work resource from Carlton Reid (on Twitter at @carltonreid

Re: A Proposal to Organize the Chattanooga Twitterverse with #CHA

JoeJacobi — Wed, 22 Apr 2009 22:45:08 -0000

Good conversation. I'd only add that TFP using #cha is probably not a reason to stick with it. #noog is pretty orginal but #chat (plus any additional letters would seem pretty easy for most folks to pick up.

Re: Elizabeth Crenshaw: Chattanooga Eco Expo Draws All Things Green

JoeJacobi — Thu, 09 Apr 2009 09:59:48 -0000

This is a nice summary of the events, Elizabeth - GoldtoGreenTV.com will be posting a lot of content from the Eco Expo about some of the exhibitors you mentioned and a great conversation with WGOW's Jeff Styles. For me, what stands out a few days later is the size of the room filled with our local businesses, organizations, and individuals who want to be a part of this movement. I think that's a story worth telling and is a key part of the lifestyle we're enjoying in this community.

Re: Updated: “Late Night” Coming to UTC

JoeJacobi — Tue, 17 Mar 2009 10:19:47 -0000

If they're coming, I'm going with tourney bid meets "America's most unfit city." But that's just me...

Re: Gary Vaynerchuk - SXSW talk by Gary Vaynerchuk This is a video of...

JoeJacobi — Tue, 17 Mar 2009 09:25:33 -0000

Great keynote and thanks for sharing/posting. Anyone and everyone could learn something from watching it. My question from the audience would have been (or still would be) if you owned the Jets, what would you learn/do differently than Dan Snider? You're both passionate fans and that hasn't been a good mix for Snider. He's made money but won very little while destroying the culture of the team and fans in the process. How would you be different? Hope you get the Jets someday.

Re: Just Ask for It

JoeJacobi — Wed, 11 Mar 2009 08:22:07 -0000

Thanks for sharing this, Chris. I suppose the next step is that the bookstore could customize the insert card by the category of book you picked up/purchased.

Re: Local “Digital Mom” Featured on “The Today Show”

JoeJacobi — Mon, 09 Mar 2009 12:07:06 -0000

Saw this segment live on Today this morning. Loved it. Alli is a great example of how local/hyper-local new and social media is working for our collective benefit - not just the benefit of being more aware what our friends are up to but I tuned into a show I rarely watch because they chose to feature a great subject with great guests. Well done, Alli!

Re: Sending the Wrong Message

JoeJacobi — Sun, 08 Mar 2009 22:50:07 -0000

Maybe I've become a worse coffee snob than I thought but coffee from a "farmhouse" doesn't exactly strike me as appealing. Having said that, the sign does say the blend is "new."

Re: Platform Thinking in Personal Branding

JoeJacobi — Fri, 06 Mar 2009 20:08:40 -0000

Fantastic post - even better the second time through. Obviously the examples that you use support your points very well but I come back to point #1 - be damned good at something. Along these lines, just be careful not to jump off from this endeavor too soon or too quickly. Being damned good at something takes time and focus on that one thing, not all the subsequent steps that will build your personal brand. Seems obvious yet it's one of the big differences between good and great.

Re: Is your marketing exposed?

JoeJacobi — Wed, 28 Jan 2009 15:51:55 -0000

If your target community is multi-generational, you need to have a multi-generational marketing platform. In this format here, most of us like social media and when using it wisely, it helps. Yet plenty of people - including executive and management types - have spent a long time in more traditional mediums and are not in this arena yet. It comes back to knowing as much as you can about your target community.

Re: CQ: What is Your Preferred Source for Chattanooga News?

JoeJacobi — Fri, 23 Jan 2009 12:32:15 -0000

Twitter has become a great way to check out what's going on in Chattanooga. Between following certain people and entities, like Chattarati, it's an easy, fluid and personal way to see what's happening and if you choose, to get involved in the conversation.

Btw, Chattarati's new cash map raises its own profile too as a source. Well done, Chattarati!

Re: Life After the 1 Second Pitch

JoeJacobi — Thu, 22 Jan 2009 08:58:56 -0000

I like these 1 sec ads, thought they were creative, and more importantly funny. But I thought they were funny because I was already familiar with his roles in previous ads which were very funny. My familiarity with the lead character makes it work for me.

Re: My Advertising Alternative for Feb 1

JoeJacobi — Wed, 21 Jan 2009 16:14:10 -0000

Not only will advertisers spend $3 mil/30 seconds on Super Sunday but how many of these commercials will be pumping gas guzzling trucks promoting features like "trailer pulling" capicity and control mechanisms? (Because this is so critical right now to so many...) Anyway, I wrote yesterday that the Innauguration and the Super Bowl would be my 2 small nods to traditional broadcasts in these couple of weeks (although after watching CC Chapman yesterday, wished I watched FB) but not without the computer nearby to check out tweets and other commentary to fill the gaps that traditional media is missing. And if there are gaps in the broadcast, there are gaps in the advertising. Advertisers spending $3 mil/30 seconds would be smart to think about that.