Disqus - Latest Comments for JenHarris

Re: How to Choose Between Marketing Tactics | Digital Pivot

Jen Harris — Tue, 12 Nov 2013 11:11:47 -0000

Tactics are the fun part of marketing and what people seem to gravitate to first when coming up with a marketing plan.
I tend to ask what my Objective is (deciding what I want to accomplish - ie: does this "Sell more product X") and what our Strategy is going to be to meet this objective (Have product X be the go-to brand in X area). THEN, I move to tactics that fall in line with the O & S.
I like your questions, because sometimes going backwards works too.
-jen

Re: Saying Thanks and Moving On…

Jen Harris — Thu, 21 Feb 2013 10:35:44 -0000

Good luck Peter!

Re: I Would Write Anything for Cash, but I Won’t Write That | TalentZoo.com

Jen Harris — Thu, 01 Nov 2012 12:51:14 -0000

If I do work now that makes me sleep well at night, I won't have to worry about "making up" the second half of my life (ugh, which is now) for the crap I did the first half.
Just do good now & all will work out in the end.

Re: Survey Shows Facebook Links In Tweets Don’t Get The Love

Jen Harris — Thu, 17 May 2012 13:11:23 -0000

Exactly. Everything has it's place and not every post should go everywhere. If you think they do, you don't know your audience/customer and they now know you as a spammer. Be selective.

Great job LDK!

Re: We are not bored.

Jen Harris — Tue, 24 Jan 2012 13:36:37 -0000

I agree that there should be a goal for every tweet, post and image for your business, but engaging, even in the name of entertaining, is just as important as a drilled down strategy to put cheeks in the seats of your business.
True, asking the question "What is everyone having for lunch" does not appeal (and is sooo 14 months ago) as much as "Today is National Peanut Butter Day, are you going to have a crunchy or smooth PB&J today?" This will not get you any true workable stats on what your audience is going to buy (unless you are a pb retailer) but it will get them engaged and keep them potentially coming back for other memorable moments you choose to supply/entertain/bore them with. :)

Re: Stop the Auto DM Madness

Jen Harris — Thu, 28 Apr 2011 13:41:54 -0000

Thanks for the link — although I don't claim to be a spelling queen, I think the content is still viable. I also had a "drop your Auto DM day" campaign on my two year Twitter anniversary, two years ago. I should campaign for it again on May 16th this year. Will you join me?
Again, sorry for the spelling errors — my brain goes on auto pilot when I write and some things get missed.
Happy Wednesday!
-jen
@jenHarris09

Re: Be A Contrarian. Blog More.

Jen Harris — Thu, 24 Mar 2011 00:21:00 -0000

Done & Done.
Thanks for the push.

Re: Waging War Against Social Media Purists

Jen Harris — Wed, 28 Jul 2010 10:44:39 -0000

I consider myself a SM purist that gets, understands and knows how to report ROI to increase the bottom line. I love talking about SM like it is one big tree huggin' love fest - but it is about keeping the company in the black & making money. ROI ROI ROI - but you won't get there without strategy - a key that most SMM peeps don't do (or they just mimic the one they did for their radio advertisers).
cheers!
-jen
@JenHarris09

Re: What’s It Like Being Married To An Early Adopter, Entrepreur?

Jen Harris — Thu, 03 Jun 2010 14:31:08 -0000

GO JEN!!!
Congrats to the both of you!

Re: My Eleven Year Old Charged $192 to My Cell Phone

Jen Harris — Wed, 12 May 2010 18:48:50 -0000

I had the same issue with AT&T for two months in a row....although it was me - the 37 year old mother of 3 - that was texting too much and not my 6 yo. That would be easier to blame her though. :)
-jen
@jenharris09

Re: Everything I Know About Social Media I Learned From Skateboarding

Jen Harris — Thu, 29 Apr 2010 11:05:10 -0000

I love hearing you talk "skate" just as much as "geek". :)

Re: The Missing Ingredient in Most Social Media Strategies

Jen Harris — Mon, 15 Feb 2010 11:19:56 -0000

This is exactly why I struggle with people that hire out for their social media. As an outsider you don't have the whole view of the company. You don't have access to what is REALLY going on in the biz and therefore the tactics that are executed are usually to:
A: get on the bandwagon
B: cover something up
C: tell their investors "see, we are on FB too"
D: satisfy their younger employees until this "thing" fades out

Sorry, but I can not wait for this generation of "it's worked this wAy for X years" to retire and let businesses start a whole new way of thinking, communicating and profiting.
-jen
@JenHarris09

Re: Put Your Skills to Use

Jen Harris — Mon, 14 Dec 2009 12:18:32 -0000

Funny you wrote this.
I have been out of work for almost 5 months now & it is driving me crazy!
So, I am going to be giving away my knowledge for coffee and chicken nuggets (the 3 year old twins have to eat too).
Just wrote about it today...hopefully Karma will take care of things!
http://bit.ly/7MVhhu
If anything, it will keep me "out there" and get the Social Media itch I have to help others cured.
-jen
@jenHarris09

Re: Starting Your Social Media Case

Jen Harris — Thu, 08 Oct 2009 01:39:23 -0000

I think the blogging is one of the most important pieces to a SM Strategy, but the ultimate question is always "what do we write about"?
It's great that you suggest to test write about what you love first to work out the bugs.
I have a 2 hour down and dirty session with clients where we have come out with 2 months worth of posts (2-3 a week) where at the end they say "now I get what I have to write about...I can do that!"
thanks
-jen
@jenharris09

Re: Write Great Content. Fragment. Distribute Everywhere.

Jen Harris — Tue, 08 Sep 2009 13:48:32 -0000

This reminds me of the content that I would read from Jeremiah Owyang when he was at Forrester. When I was at MPC, we couldn't afford some of the great paid content that they were putting out, but I could learn in a round-a-bout way of what they researching by following his blog, reading comments/blogs from people who HAD paid for the content & of course learning fragmented one-liners via Twitter.
Thanks Tac.

Re: STUDY: Two-Thirds of Marketers Now Use Social Media

Jen Harris — Mon, 17 Aug 2009 01:49:45 -0000

Being on Twitter and having a FaceBook page doesn't make you "on" Social Media.
Please have a strategy that goes beyond tools as tactics.
Much love
-jen
@jenharris09

Re: Twitter Down Due to Denial of Service Attack (DDoS)

Jen Harris — Thu, 06 Aug 2009 13:28:15 -0000

FriendFeed conspiracy? :)
-jen
@jenharris09

Re: Twitter Down Due to Denial of Service Attack (DDoS)

Jen Harris — Thu, 06 Aug 2009 13:27:36 -0000

FriendFeed conspiracy? :)
-jen
@jenharris09

Re: Twitter Homepage Refresh

Jen Harris — Wed, 29 Jul 2009 11:44:14 -0000

@Ari-Thank you so much! So many tools, so little time!
:)

Re: Twitter Homepage Refresh

Jen Harris — Tue, 28 Jul 2009 22:16:39 -0000

I think it is pretty!
What I hope for the future? Pretty is fine - I want some better search function!
I miss Summize! Do you remember when you were able to search & find content that was in the stream, the bio, the url AND the name! ahhh, those were the days!
Thanks
-jen
@jenharris09

Re: Everything I know about Social Media I Learned Flyfishing

Jen Harris — Thu, 09 Jul 2009 12:30:00 -0000

My fanatical fly fishing husband sent me this. (@IdahoCaddis)
The past 4 years would have been SOOO much easier if he read this then!
Thanks
-jen
@jenharris09

Re: The hard parts of social media work

Jen Harris — Tue, 07 Jul 2009 11:49:07 -0000

I can't wait to hear what you have been working on!
What will I be doing in 5 years?
I don't think we will be pulling the "why social media" teeth anymore but we will be preaching the word (and building policies & procedures around it) of how to integrate a company full of Gen X & Y that has a culture that is a complete 180 from what has existed in the past.
Real world experience will be King, being real will be King, social will be King. But reality is, we will still be the jesters to come in & pull teeth why they should be listening to us.

Re: An Italian Varietals Wine Tasting and a Special Guest

Jen Harris — Mon, 08 Jun 2009 18:20:17 -0000

I noticed that you still have your hospital bracelet on. Very cute.
Thanks for not editing in any way...welcome to the "working parent" club.
-jen
@jenharris09

Re: How to automate DMs on Twitter and still have The Force be with you

Jen Harris — Thu, 04 Jun 2009 11:57:44 -0000

I have to admit, I am not revolted by your type of AutoDM in thanking people publicly...but, then if it is public, it is not a DM.
I still stand by my hatred (yes, hatred) of AutoDM's, but have accepted that people use them.
The conversations will go on, relationships will be made (most likely by those NOT using AutoDM's) and we will all make Twitter what we want it to be.
My new motto: If your Tweets sound and look like something off a bus bench...you might be a spammer. #RedNeckTwitter
Thanks for the shout! ;)
-jen
@jenharris09

Re: The Top VC Blogs (According To Google Reader)

Jen Harris — Sat, 30 May 2009 11:26:33 -0000

Around these parts...
The Boise & Rocky Mtn. Region really look to Highway 12 as a thought leader. They just started blogging recently with the help of Tac Anderson, but they are doing a great job.
http://highway12ventures.com/
-jen