Disqus - Latest Comments for JdB

Re: Search Buddy Check: Man or Machine?

JdB — Mon, 14 Feb 2011 16:43:27 -0000

Ha, here is Google asking its human users to help cleaning up their search results:
http://techcrunch.com/2011/...

Re: How TED Connects the Idea-Hungry Elite

JdB — Thu, 12 Aug 2010 11:01:06 -0000

Like many other industries right now the educational realm is exploding, a change driven first of all by the web. Just read this article that states TED is the new Harvard and consider Bill Gates last week saying "Who needs a college education when you have the web?" Existing institutions better get along with this trend - or provide unique value in another way - because those who want to learn are already there!

Re: Attention Deficit Theatre: "Mad Men," Season Three, Episode 13

JdB — Wed, 11 Aug 2010 12:44:16 -0000

I totally agree with you and Hellhammer, but I am afraid she is keeping her witty perspectives on the show to herself this season. Or at least she is not publicly sharing it anywhere.. Enjoy the season!

Re: Attention Deficit Theatre: "Mad Men," Season Three, Episode 13

JdB — Thu, 29 Jul 2010 12:58:56 -0000

Thanks for visiting Unbound Edition. Inspired by Don Draper and his crew Kristin has also jumped ships and will not be recapping the Mad Men episodes anymore. We'll be missing her and will have to do with our own thoughts of what she could have written every week. Enjoy the season!

Re: Search Buddy Check: Man or Machine?

JdB — Mon, 21 Jun 2010 13:44:19 -0000

Interesting piece related to the evolution of search in a world where mobile Internet is the future:
http://www.guardian.co.uk/m...

Re: From Europe, with Passion

JdB — Thu, 10 Jun 2010 15:37:50 -0000

One more day until the World Cup starts. An event that will keep close to a billion people across the globe in ecstasy for a month. Today's Vanity Fair article explains "why football—please don’t call it soccer—is the most important sport in history: a lingua franca for 204 countries, an expression of national identity, and a powerful link between multi-millionaire athletes and the man on the street." For those not watching the games, you can still follow the global emotions and rivalry through Twitter.

Re: Zuckerberg: “We Are Building A Web Where The Default Is Social”

JdB — Wed, 21 Apr 2010 20:40:09 -0000

Must-read for everyone who uses the internet for work or personal life, hence everyone! Implications for the web and your life, read more here: http://techcrunch.com/2010/... "Facebook’s stance is that social connections are going to be just as important going forward as hyperlinks have been for the web"

Re: Search Buddy Check: Man or Machine?

JdB — Mon, 19 Apr 2010 16:58:44 -0000

Thanks for the comments. A post on Techcrunch today shows that Aardvark is not going to replace or be an addition to Google's search business (yet), instead it is leveraged as a helpful tool to replace the "Contact Us" or a "Help Forum":
http://techcrunch.com/2010/...

And an interesting post on how students would redesign Google to better understand them and become a kind of personal assistant:
http://www.mediapost.com/pu... - For search engines to get here, however, it will have to be us agreeing with sharing more information with them, either at the moment of search or continuously throughout our lives..

Re: Search Buddy Check: Man or Machine?

JdB — Sun, 18 Apr 2010 11:23:59 -0000

From Google 3 years ago: Search is a Hard Problem > "it's probably a harder problem then we even appreciate. ... three reasons why this is the case: 1) Scale and diversity are almost beyond comprehension 2) Expectations and needs will continue to grow 3) 20 to 25% of the queries we see today, we have never seen before"
http://www.readwriteweb.com...

Re: Tech Edge: Is Geolocation the Next Social Empire?

JdB — Thu, 08 Apr 2010 09:56:58 -0000

I have not yet started to use any of these geolocation services, quite frankly because I do not see the added value yet (which might still happen, as with Twitter). Regardless, I have to agree with the bigger picture Farhad Manjoo is addressing. Geolocation is a nice add-on for services like Facebook and Twitter, but to be a social empire in itself might be a bridge too far. Foursquare better start thinking about adding additional dimensions to this game.

Re: With a Rebel Yell, He Cried No, More, More Breakfast Pizza

JdB — Tue, 30 Mar 2010 08:51:36 -0000

Would communication from certain food brands add to the ignorance of American consumers about nutrition? This article suggests so. An opportunity for food brands to be timely and embrace the guidance to a better understanding of food and nutrition?
http://www.psfk.com/2010/03...

Re: Facebook May Share User Data With External Sites Automatically

JdB — Mon, 29 Mar 2010 20:44:15 -0000

This is huge. And a potential new privacy issue for FB members. Interesting that Google just started talking about giving Internet users the ability to opt-out of being tracked by Google Analytics - and that is far less personal than your FB data. The privacy debate is not over yet..

Re: With a Rebel Yell, He Cried No, More, More Breakfast Pizza

JdB — Fri, 26 Mar 2010 17:00:54 -0000

Hear, hear! I have seen and experienced what change Jamie Oliver has established in Europe - not just in British schools but in kitchens across countries bringing back the joy of preparing food. Let's hope his passion inspires many in the States to start cooking healthier so that the dysfunctional food industry in this country will be reshaped from the bottom-up!
See here his presentation to the TED community: http://www.ted.com/talks/la...

Re: Puppets Upstage Zappos Zany Culture

JdB — Wed, 24 Mar 2010 16:56:31 -0000

Totally agree, Zappos has missed an opportunity here to differentiate themselves like they have done in various other aspects of the business. Because the company has such a unique voice and point of view they are probably better at telling their story (just see their social media channels) than hiring an ad agency to do it for them. Zappos might want to take a look at Innocent smoothie drinks - where there is a similar emphasis on internal culture and a little weirdness - and do all the creative work internal and only outsource production. And definitely keep it human and real!

Re: Audi Launches Winter Olympic Ads

JdB — Mon, 15 Feb 2010 21:01:44 -0000

Check the Audi YouTube channel: http://www.youtube.com/user...

Re: Do-It-Yourself Super Ads

JdB — Tue, 09 Feb 2010 09:43:41 -0000

I think more important than whether the ad agency or the consumer shoots the commercial, it is about understanding the consumer first. See this comment in the article: "consumers seem to know best what other consumers will like to watch in the “unique” ad environment of the Super Bowl". The fact that the favorite ads were UGC just shows that many brands or their agencies are out of touch with the consumer. Unbelievable, because aren't we all consumers?

Re: 15 Million Unemployed Get Beaver Shots, Wedgies from Monster and CareerBuilder

JdB — Mon, 08 Feb 2010 08:25:39 -0000

And they are not even funny...

Re: Apple's Big Announcement: What Steve Really Said

JdB — Tue, 02 Feb 2010 14:14:25 -0000

First of all, great article and one of the few ones I have seen looking beyond the features and name of the iPad. I remember when Apple dropped "Computer" from its name and the discussion I had then about the company repositioning itself for this new era. The latest Apple product continues this path.

Also, related to your dialogue with Jsaale, I thought you both would find this article interesting:
http://www.salon.com/entertainment/tv/i_like_to...
It discusses the documentary "Digital Nation" in which the makers explore the (negative) implications of the digital, connected and always-on world we are currently living in. The documentary itself of course can also be seen online:
http://www.pbs.org/wgbh/pages/frontline/digital...

Re: Apple v. Gawker: Petty Larceny or Brand Theft?

JdB — Thu, 28 Jan 2010 08:19:04 -0000

A nice to have? Sure. Like the iPhone and MacBook it is a beautiful Apple product. A must have? I am not sure, yet. To me the iPad mainly seems to be a luxury consuming device to use at home (your iPhone for at home?), potentially replacing the TV, books, newspapers and the desktop computer. Disadvantages are the closed Apple environment - it won't replace my computer if it can not have services like Skype and Netflix - and the small size which makes it very much an individual product and not for families.

The iPhone was such a great introduction because it combined a few devices and it played on the mobile trend, people on the go being able to stay connected and share their location, thoughts and experiences including images and videos. Why would the iPad become a big hit? Simplicity?

Update: Interesting article that further discusses the use of the iPad http://www.businessinsider.com/henry-blodget-we...

Re: Apple v. Gawker: Petty Larceny or Brand Theft?

JdB — Wed, 27 Jan 2010 15:03:02 -0000

Well, there it is: http://www.apple.com/ipad/

Re: Davos to Hear of Tentative Rebound in Public Trust

JdB — Tue, 26 Jan 2010 10:57:27 -0000

Here you can find detailed information about the Trust Barometer report: http://www.edelman.com/trus...

The report concludes: "Trust has emerged as a new line of business—one to be developed and delivered. Companies that embrace the new reality, where the interests of all stakeholders must be considered equally, will see their credibility rise accordingly. Now is the time for companies and CEOs to deliver performance, communicate frequently and honestly, and consider the role of business in society. Now is the time for business to prove its commitment to profit and purpose."

Re: Migros: a Swiss Grocer in Everybody's Business

JdB — Thu, 21 Jan 2010 10:52:21 -0000

I want Migros to be part of my life! Thanks for the very interesting and refreshing case study from abroad.

Re: Is Your Brand a Beacon or a Spotlight?

JdB — Tue, 12 Jan 2010 12:22:38 -0000

Very good to see that more and more often, and across industries, brand is approached and used as a management tool driving business decisions instead of just talking about some of the visual expressions of it. This article also emphasizes the importance of relevance to the consumer, making sure that when you identify what you stand for, you also take into account consumer insights (just as important as internal vision/culture/capabilities). With a brand like that a company can guide both internal and external constituencies.

Re: Twitter Guides British Retailer Through Blizzard

JdB — Thu, 07 Jan 2010 16:44:26 -0000

This is showing the real power of social media: human communication and engagement. It might not translate into sales right away, but it is building relationships. Bravo Marks & Spencer! Show that you care and they will care.

Re: UE's Most Read Posts of 2009

JdB — Fri, 01 Jan 2010 09:54:18 -0000

I can vividly remember all of them, but it is great to see all these pieces together. Thank you for all the insights in 2009, and happy new year with thought-provoking content here on Unbound Edition.