http://disqus.com/by/James_S/enMon, 29 Dec 2008 14:54:06 -0000http://www.mediabistro.com/mobilemarketingtoday/mobile_coupons/couponing_again_yes_study_highlights_interest_in_mobile_and_importance_of_local_103185.asp#comment-4729923<p>I fully agree.</p><p>Mobile is a no brainer when it comes to coupon delivery, storage, and redemption. Delivery / Media costs are decreased for the coupon issuer, increased relevancy to the consumer with potential purchase intent, and provides powerful data and faster post redemption clearing services for the retailer.</p><p>While there are many reasons why mobile couponing has not hit the mainstream yet (including the fact that mobile marketing is still in its infancy), no member of the ecosystem can argue about its potential.</p><p>As the industry waits for the critical mass of NFC enabled phones, mobile wallets, and contactless point of sale terminals to hit the market, marketers can still execute mobile couponing campaigns, with success, at various levels of sophistication. The solutions are here today; from a WAP page or MMS laced with unique coupon codes that are scan able or manually entered into the POS and tracked to prove ROI to a simple text message that is held up in front of the cashier for a new product promotion. It is really up to the marketer's success criteria to determine what route to take. </p>James_SMon, 29 Dec 2008 14:54:06 -0000