Disqus - Latest Comments for Ghennipher

Re: Agility and the New Marketing Organization

Ghennipher — Thu, 15 May 2014 11:14:07 -0000

How's scrum working for your agile marketing projects?

Re: Agility and the New Marketing Organization

Ghennipher — Thu, 15 May 2014 11:13:30 -0000

Absolutely!

Re: Agility and the New Marketing Organization

Ghennipher — Wed, 22 Jun 2011 18:27:21 -0000

I do appreciate the insight in your last sentence "tools are great, but people are magical". I think that will be my new business mantra.

Thanks!

Re: What’s the Big Deal About Agile?

Ghennipher — Thu, 02 Jun 2011 11:41:41 -0000

Scott, thanks for your comment. Your point about agile being around longer than 10 years is well taken. I only brought up the 10 year mark to note that is when Agile finally had a recognizable name in development - and, as you know, this is the 10 year anniversary of the Agile Manifesto.

It's certainly true that agile practices in the business functions and executive spaces have caused deviation from the practices originally meant to be used in software development. In fact, I believe it's not the practices in Agile that are so powerful as the principles they sprang out of. Applying Agile values and principles across an organization will necessarily result in deviations in various non-development departments of Agile practices - some of them are irrelevant if you're not a developer. But the culture of personal safety, team safety, being able to share bad news early, and (as you brought out) reflection or retrospectives, is what makes an organization Agile.

That said, I see wonderful compatibilities between the practices of agile software development and digital marketing. This is such a new shift for marketers in their work style that my first purpose is to lead an awareness of the Agile culture, thus the "simplistic nature" of my Agile marketing posts.

And I'm also a CSM and CSPO, so I totally agree with you on Scrum being a much shorter story - it's empty. But I guess, therein lies it's effectiveness for some teams.

Finally, you mentioned psychology of the business and collaboration cross-functionality...I think one of the best tools to help teams and organizations work together more effectively is Collaboration Cards by Dr. Alistair Cockburn - http://collaborationcards.com/

Re: Picture This

Ghennipher — Sun, 28 Nov 2010 20:12:16 -0000

Nice post, Scott. Another one to add to your great list is PicApp. I've used http://picapp.com for the past couple of years. They also have a decent wordpress plugin.

Re: http://lamebot.net/post/1442614258

Ghennipher — Sat, 30 Oct 2010 21:25:28 -0000

Yum!!

Re: Seth Godin says he "enjoys the day first" and then writes - Debbie Weil

Ghennipher — Wed, 30 Jun 2010 10:33:07 -0000

Love that idea! Writing first thing in the morning has gotten a lot less interesting for me the past few months...maybe I'll try Seth's more flexible attitude and see how it works.

Re: The Art of Social Media Conversations (an Interview with Jason Falls)

Ghennipher — Fri, 26 Feb 2010 00:22:47 -0000

Jason always gives great social media tips, but this one really hits home for me. I'm often contacted by companies who want me to create broadcast 'campaigns' for them. I have a fundamental issue with that tactic, so I spend most of my time actually educating them about the social/community/conversation/relationship aspects of social media as it relates to their customers. Just because automated tools allow digital media campaigns to look a lot like traditional media campaigns doesn't mean it's a good idea!

Thanks for the great tips! The thing most businesses really need is not more tools, but more understanding of how to become social companies.

Re: Need Startup Help? Listen To Your Fairy Godmother

Ghennipher — Thu, 27 Aug 2009 18:00:23 -0000

Thanks so much for the Fairy Godmother love! ;-)

Looking forward to meeting you and all the great entrepreneurial ladies at Touchpoint.

Ghennipher

Re: Why Social Media Needs the FTC

Ghennipher — Thu, 23 Apr 2009 15:47:54 -0000

It really is all about the language. False advertising is false advertising, whether it's on a blog or a television spot. But personal opinions certainly shouldn't be regulated by the FTC - and I don't think that's really the point of the upcoming regulation.

If a blogger has actually tried a product and gives an honest opinion, that's one thing, but when companies send them products on 'indefinite loan' *expecting* a good review, the line gets a bit blurry for bloggers. Gosh, how can a blogger show their appreciation for a possibly expensive gadget or product beyond giving a positive review? How many bloggers who receive an expensive product for review will feel compelled to give a neutral or even bad review if they didn't like the product? Of course, they're going to want to continue receiving products to review, and giving good reviews is one of the quickest paths to getting even more products to review. The ethics of this gets pretty sticky, so I'm all for reasonable FTC regulation. My hope is that it doesn't silence honest reviews since consumers have come to rely on peer reviews and credible opinions as our main research before purchasing a product.

PR Firms need to be diligent to monitor their client's WOM campaigns with perhaps an Ethics Guide that makes it clear to bloggers that they wont necessarily be de-listed as reviewers if they give an honest opinion that happens to be negative.

Great post.

Re: Shake Things Up to Get Out of a Creative Rut

Ghennipher — Sun, 08 Mar 2009 12:33:04 -0000

Great tips! This winter has found me in a serious creative rut due to sickness, clients, life, etc! This post was just what I needed to start working my way out of the hole and start being creative again. Thanks!

Re: Social Media Happenings in Utah – January 09

Ghennipher — Tue, 20 Jan 2009 01:35:56 -0000

Thanks for the SLC Sundance Tweetup mention! Looking forward to mingling with Sundance peeps here in Salt Lake Tuesday and then again in Park City on Thursday. What a full, great week of activity!

Re: Vote for the Sexiest Geeks of 2008

Ghennipher — Mon, 22 Dec 2008 08:57:07 -0000

Pete Cashmore from Mashable!

Re: Mr. Spriggs BBQ

Ghennipher — Fri, 12 Dec 2008 20:10:13 -0000

ROTFLMAO...hahahahahahahaha. Best!

Re: Using Your SEO and Analytics to Create a Social Media Strategy

Ghennipher — Thu, 11 Dec 2008 16:41:03 -0000

I've had some really interesting discussions with others in the SoMe space who feel that starting by listening is the only right way to proceed with a Social Media strategy. I only partly agree because I think that view leaves valuable customer insight unused.

My idea has always been, 'Since we've got analytical data on visitors, why not incorporate it into a listening strategy?' Certainly, Social Media is 100% about the customer - therefore a Social Media consultant sets up a business to monitor conversations. But why ignore the obvious, just because conversations may have more immediate impact? If businesses truly care about their customers, they'll care about the little things too - how visitors came to their site, how they use their site, how often they come back - in addition to the Social Media conversations they're having about their products, services, brand, etc. As in offline relationships, it's often 'the litle things' that make the most difference. Analytics should not be ignored in an effective Social Media Strategy.

I think as time goes on and measurements rightly become a standard part of any new Social Media strategy, we'll find more collaborations between Internet marketing pros and Social Media pros. And what a coup for the business owner who hires a Social Media Consultant who understands the symbiosis between SEO, analytics, and creating a truly effective Social Media strategy!

Great post!
@ghennipher

Re: Thanks For Following, Now Click On My Junk

Ghennipher — Mon, 10 Nov 2008 18:57:15 -0000

Thank you SO MUCH for this blog post!! I delete at least 24 DMs a day from these kind of pseudo relationship builders...It's so invasive and makes almost certain that I'll never want to click on any link they tweet.

These marketers are desperately clinging to Olde Style Push Marketing...which is great for wine...doesn't work with people who are gathered in a social app like Twitter to develop non-intrusive relationships with others.

Not much more to add...except that I really really hope some of the major culprits of this kind of terrible push tactic read this post and start to "get" Twitter.

@ghennipher

<abbr><abbr>Ghenniphers last blog post..Family Social Media Network Sites Love Baby Boomers</abbr></abbr>

Re: Guest Post- Twitter- To Converse or to Broadcast-THAT is the Question

Ghennipher — Mon, 03 Nov 2008 12:19:42 -0000

Really insightful article - and great comments! I once checked out a profile of a new follower and clicked onto his blog. His philosophy on Twitter was that if a person had very many @replies on their profile page, he WOULDN'T follow that person - "because they're missing the whole point of Twitter".

I left there scratching my head and wondering how the hell this gentleman could think that @replying to people is missing the whole point of Twitter. I must admit, he was a little bit older, and clearly formulated his Twitter philosophy around the "what are you doing?" text box.

But I wholeheartedly agree with the wonderful ability to converse on Twitter - but there are times to broadcast too. I live in a small up-and-coming city, and have rounded up a great group of Twitter users who come to Tweetups I organize by both broadcasting things of value and @replying.

Its a fun tool. Just using some common sense (business sense- and personal), having respect for your followers, and having fun makes Twitter such an awesome app. Thanks for your take on this subject!

Re: What Is The ROI For Social Media?

Ghennipher — Tue, 28 Oct 2008 12:24:21 -0000

Great post! Because short-term social media ROI is so fuzzy, my advice to clients is make a long-term commitment to social media marketing, and stay engaged with their audience over time.

Sometimes I think quantitative ROI measurements should be left in the hands of semanticists. What is an apple, or an orange anyway? Are we talking Delicious, Rome? Blood, or Navel?Things can be measured, but connecting those things to actual business growth in the short term might be a matter of perspective, depending on the industry. As Dan commented, if metrics aren't attached to social media, the departments doing metrics will naturally take any increase as their own. Social media certainly has proven itself to have tremendous value for many businesses, so in order to assuage accounting, do certain assumptions/financial projections need to be made about the business value of conversations?

Re: Citizen Journalists Arent Evil

Ghennipher — Sun, 05 Oct 2008 12:43:40 -0000

Citizen journalists have really gotten the crap end of all of the brouhaha with the Job's story et al. Yet, I have to agree with some of your commenters that a healthy dose of fact checking is a great idea.

But ultimately, I think the final approval with citizen journalist news submissions lie with the news networks themselves. News sites have their priorities: Speed is the first consideration. Accuracy second. That's completely backward. I think once they fix that, they clear the stain on 'citizen journalism'. Easy? No. But readers care more about truth from respected news sources than speed.

Re: Businesses Can't Hide From 2.0: A Look At 2.0's Impact Across Industries

Ghennipher — Sat, 06 Sep 2008 15:06:00 -0000

Wow! This is one of the most comprehensive lists I've seen on Web 2.0 technologies. You mentioned some tools I've used for while and never connected as being a Web 2.0 tool, and listed a lot more that I plan on trying out.

A great list and explanation of these 2.0 tools. Definitely have this page bookmarked.

Re: Gary Vaynerchuk - Better than Zero Way too many people worry about...

Ghennipher — Mon, 25 Aug 2008 15:49:24 -0000

Wow! You totally altered my orbit. BEST advice I've heard since graduation. Muthafu**in' Amen!!