http://disqus.com/by/Gavino/enWed, 14 Jan 2009 17:40:57 -0000http://wineconversation.com/can-you-make-money-on-twitter-from-wine-with-breakfast/#comment-5121540<p>You make an awful lot of sense here. For me, the problem comes in changing mindsets. There are plenty of brand owners out there who feel the idea of "making it personal" just an appalling prospect.</p><p>My view from the retail side is there is still reluctance to lose control of the carefully constructed brand voice. As always, the smaller guys get it but the ol tankers are not for turning.</p><p>Worse still are those brand owners who use social networking tools to just pump out corporate pr or discount deals. Witness the proliferation of retail brands with Facebook pages containing nothing more than corporate puff - there is literally no conversation.</p><p>I look on the initiatives in the Californian industry (where the majority of my followers still come from) with envy and hope that there's a generation over here pushing for the same approach </p>GavinoWed, 14 Jan 2009 17:40:57 -0000