Disqus - Latest Comments for Freshpeel

Re: http://www.schaeferadvertising.com/post/8345958478

Chris Wilson — Fri, 05 Aug 2011 12:33:57 -0000

That has to be one of the coolest offices I've seen. Such an elegant mix of vintage and modern.

Re: ParanoidFan Giveaway: Two tickets to Rangers Opening Day! #paranoidfan

Chris Wilson — Fri, 18 Mar 2011 14:39:11 -0000

I'm working on getting a date with Alexis, and the only way she would consider going out with me is if I had tickets to opening day.

Re: American Marketing, An "Outsider's" Perspective

Chris Wilson — Wed, 07 Apr 2010 18:05:56 -0000

Welcome to the states my friend.
.-= Chris Wilson´s last blog ..Creating Strategic Value: Examples of Branded Utility =-.

Re: Creating Strategic Value: Examples of Branded Utility

Chris Wilson — Tue, 23 Mar 2010 13:58:00 -0000

Thanks for the comment Peter. That's a great way to put it.

Re: I’ve Joined Fleishman-Hillard’s Dallas Digital Team

Chris Wilson — Mon, 01 Feb 2010 12:26:44 -0000

Thanks Tom! That means a lot coming from you.

Re: I’ve Joined Fleishman-Hillard’s Dallas Digital Team

Chris Wilson — Mon, 01 Feb 2010 12:26:36 -0000

Thanks Mike! I'm excited to see your plans for OKC come to fruition. Keep me in the loop.

Re: How to Perfect Your Headlines with Twitter

Chris Wilson — Tue, 01 Dec 2009 07:36:39 -0000

As you've pointed out, this isn't perfect. It's just one more way to test.

The amount of time in between both links is an important part of the test. I should have specified a set amount of time in between tests. Firing back to back tweets with the same link is a good way to tick people off and lose your following. As a rule of thumb, I usually send out the tweets 6 hours apart.

As always, thanks for your comments.

Re: Delta Airlines – Good Brand Poor Customer Service Experience

Chris Wilson — Wed, 25 Nov 2009 08:56:47 -0000

Hajj,

I want to commend you for taking this bad experience and turning it into a valuable opportunity to learn from. With these new tools in hand we can sometimes become to quick react and publish a rant before we have time to think everything out.

To add to your lesson, I think one of the biggest opportunities for brands when it comes to customer service is being responsive. It's not only about listening and learning from these experiences to improve the way the brand touches customers, but to make them feel acknowledged. Let them know, "We see you. You have been heard." In this day and age, there is no excuse for not responding or at least acknowledging a negative customer experience after it has been vocalized online.

Re: Black Friday Opportunity: Make it a Party, Cultivate Fans

Chris Wilson — Mon, 23 Nov 2009 13:37:57 -0000

Thanks for the comment Nicole. It's great to hear personal stories.

The question is which experience is more likely to earn your long-term loyalties instead of just for Black Friday.

Re: Black Friday Opportunity: Make it a Party, Cultivate Fans

Chris Wilson — Mon, 23 Nov 2009 12:40:57 -0000

Thanks so much for adding your thoughts Bill.

You've hit on something very important here. Creating a unique brand experience starts with your most valuable asset, your people. If you can't first treat them with respect and give them a reason and purpose to do their jobs beyond a paycheck, then how can you ever expect them to treat customers with respect?

The pajamas are a great idea, and knowing you, I'm sure it was right inline with the fun, friendly experience that was expected at Dog Dish.

Re: foursquare pins!

Chris Wilson — Sat, 21 Nov 2009 10:08:04 -0000

Yes please!

Re: Interview with Leslie Scott, the Creator of the Game Jenga

Chris Wilson — Tue, 17 Nov 2009 07:09:18 -0000

You're very welcome. Thanks for taking the time to do the interview.

I'm glad to hear that the toy industry is taking the time to give credit to their designers and it's great to hear that you get to play an honored role in the celebration of the Inventor of the Year. That's exciting!

Thanks again.

Re: Interview with Leslie Scott, the Creator of the Game Jenga

Chris Wilson — Sat, 14 Nov 2009 16:54:03 -0000

Thanks for the comment Jeff!

Never heard of Jenga! Glad you're getting on that.

I liked that phrase too.

Re: Micro-Pulse: How Small Touches Impact the Heartbeat of Your Brand

Chris Wilson — Thu, 12 Nov 2009 14:09:44 -0000

Thanks for the comment Kevin!

There is a big difference between a consistent brand voice and being boringly repetitive. You're on target to point this out.

And this is something I see, especially large brands struggling with sometimes as they try to be in as many places as they can and are expected to be, but have trouble finding the right balance of voice and personality. This is especially tough in social media when a brand can potentially have multiple people representing the brand in different properties online.

You're right about small touches taking time to develop. We have to be able to see past our shortsighted results to reveal the powerful impact that these small interactions can have over time. This is another struggle some big brands have with social media. The benefits in social take time to develop.

Again, micro-pulse was just an analogy that I am using here to illustrate my point, but maybe micro-branding is a good term for this approach as an industry term. Right now the only use I can find with the phrase micro-branding is tied to personal branding materials.

Re: Micro-Pulse: How Small Touches Impact the Heartbeat of Your Brand

Chris Wilson — Thu, 12 Nov 2009 13:57:19 -0000

Thanks Gavin. I think you're exactly right. That's the approach I use with the Touch Cycle. It's not just a way to analyze and improve upon what you're doing in social media or marketing. It's something that should be used to evaluate every interaction that an organization has with people.

Before we even touch social media or any outward facing components of the organization, we must have complete understanding of the brand, where it's going and what it stands for and make sure this ties in well with communications.

Re: Who is Gary Vaynerchuk and Why Should You Care?

Chris Wilson — Sun, 08 Nov 2009 22:54:55 -0000

Great post Dan! And thanks for bringing that passion to OKC.

Re: Micro-Pulse: How Small Touches Impact the Heartbeat of Your Brand

Chris Wilson — Fri, 06 Nov 2009 17:48:11 -0000

Thanks for your comment Axle.

Actually, micro-pulse was a phrase I came up with to use as an analogy. I hadn't even thought of it as a buzz word, but I guess that is how buzzwords are started. :)

My real purpose with the term micro-pulse was to allude to the fact that small touchpoints impact the overall health of any brand.

Re: Could You Help Me With a Project

Chris Wilson — Wed, 28 Oct 2009 09:32:41 -0000

But I like pumpkin pie... :)

Re: When you can’t compete on budget, compete on creativity

Chris Wilson — Thu, 22 Oct 2009 17:32:06 -0000

Creative, inspiring, and entertaining, all bundled into one. Thanks for sharing Kevin!

Re: How to Perfect Your Headlines with Twitter

Chris Wilson — Mon, 12 Oct 2009 15:30:18 -0000

Mandy,

Thanks for the comment. You bring up a great point. It's important to keep your audience in mind here because if you don't you could quickly become a nuisance at best and possibly a spammer, if you aren't careful. I hope to address this topic again in the future, because I've found that there is even more opportunity in tracking all of your content in this way so that you can zero in on which words and phrases hit home with your audience. When apply theory to more than just a single headline or single piece of content, you can reveal greater insights and there is less risk becoming annoying because you aren't linking to the same post or article every single time.

Re: The Easiest Way To Explain the Marketing Process

Chris Wilson — Mon, 28 Sep 2009 11:11:14 -0000

That's a great point John. It's about laying the foundation for a long term relationship, not a one time sale. I think we can too easily forget that.

Re: The Easiest Way To Explain the Marketing Process

Chris Wilson — Mon, 28 Sep 2009 10:43:59 -0000

Great analogy John. The visual really makes this simple to comprehend.

I have one question though. Do you think customers/potential customers ever skip any of these steps? Are there products or services in which all of these steps aren't necessary or barely happen at all?

Re: This is how you make a message concrete

Chris Wilson — Thu, 24 Sep 2009 18:08:07 -0000

Thanks Kevin! This is a a lesson that all marketers, especially those working with nonprofits desperately need to understand — put your mission/message in terms that I can understand so that it means something to me. Don't use massive statistics explaining how many millions or billions need help. Don't show sea of people and then tell me that I can help them.

This is also important for creating an emotional connection to your message. Your reference to campaigns asking donors to feed 1 child vs. feed the children is a great example. With the phrase, "feed the children," I'm left thinking that I'm only one person and how can I feed ALL the children. But with, "feed this child" I immediately understand what my role is and how I can make an impact. By taking this one step farther and singling out a specific child by name (you've probably seen this too) we can create a bridge for an emotional connection. Now if I choose not to donate, then I haven't withheld my support for a large bureaucratic organization, I've turned my back on Cynthia (or whatever the child's name is).

PS - I've seen the study you are talking about in at least two books: Made to Stick and Predictably Irrational

Re: Ending the recess on school recess

Chris Wilson — Mon, 14 Sep 2009 15:27:54 -0000

Thanks for highlighting this story Beverly!

Over the years our school systems have made a lot of sacrifices, cutting "extracurricular" programs like physical fitness, music and the arts, in order to put more time and focus on passing tests. The only problem with this is these cuts have been downright counterproductive to learning and have come with some adverse side effects, such as obesity.

Very few people seem to understand the link between brain function and exercise. I think all lawmakers, teachers, parents and other professionals that care for our children should have to read a book called "Brain Rules," by John Medina. He scientifically proves the importance of exercise in education and workplace, to boost our brain's "problem-solving, planning and attention" (those sound like test taking skills to me).

Here's a link to an audio/visual summary of the exercise section of Brain Rules. - http://www.brainrules.net/e...

Re: Kim Kardashian – The new face of Public Relations…REALLY?

Chris Wilson — Tue, 08 Sep 2009 13:16:26 -0000

I think this is an example of how publicity and the work of celebrity publicists often gets confused with public relations professionals. And to be fair, sometimes there is an overlap, but it's the fundamentals that happen in between the grand openings and premieres that make the impact.

Where publicists "spin" to generate buzz and headlines (of any kind), public relations professionals are much more concerned with reputation and public opinions.