Disqus - Latest Comments for EZall

Re: ESPN to live stream baseball, and the Mad Dog moves to Sirius Satellite Radio

EZall — Tue, 26 Aug 2008 16:21:33 -0000

Isn't it unreal to see which industries are starting to make the smart moves and which are staying behind? TV manufacturers are building internet connectivity into the new models (wireless and otherwise), some with the capability to stream HD content. Pro sports are --wisely -- all over that. How long before you can access any game, any time? Very cool stuff.

Re: The rise of the social media professionals

EZall — Tue, 05 Aug 2008 20:19:26 -0000

This is a really timely dialog, good stuff.

Taking a snapshot of the current environment, I think both points are valid. We're seeing that slow but significant change - that melt of online/social media into PR. Right now smart PR people are seeing their tactics arsenal double before their eyes, and having experts on hand is going to be an important part of the evolution.

Case in point (and Eric, back to the conversation about the impact of blogging on journalism), blogs will under some circumstances be acknowledged as legitimate corporate disclosure...that's a big jump, and means PR and IR strategists have some decisions to make: http://thinktelos.blogspot....

Re: Blogging 2.0: The end of the beginning?

EZall — Tue, 29 Jul 2008 08:10:32 -0000

Absolutely - a few years ago most of the professional world was saying that there was too much senseless junk being written for blogs to ever be "real." The truth is it just needed time to shake out. Search capabilities, categorization, and the potential for major circulation numbers tell us that the game has officially changed...AP aside, most of the major media outlets are evolving.

I keep an eye on this ongoing shift for my work, so I might as well shamelessly encourage you to check in on http://thinktelos.blogspot..... You might see some OMC references on there...

Re: Blogging 2.0: The end of the beginning?

EZall — Mon, 28 Jul 2008 22:27:08 -0000

Not to sound too dramatic, but we're witnessing the dawn of conversant journalism (right: too dramatic).

For the most part, print publications can't survive without an online presence anymore and as demographics shift, characteristics of blogging are becoming more a part of everyday, high quality reporting. That is to say, the more the online-savvy generation starts picking up BusinessWeek, Wall Street Journal, etc., the more the writers need to open up the conversation. This goes to Scott Karp's point, and I agree with him but also believe that the shift is already heavily in progress. WSJ has a forum where readers can post in response to stories, although I give them a B- overall on their social efforts, and BusinessWeek is right on the money in the way it integrates comments with content. A lot of major dailies also feature straight-up blogs by their staff.

I guess when you set it all back to zero, blogs are in a sense just the rebirth of journalism, arenât they? Opinionated writers who consider themselves connected to certain subjects find a way to convey their points of view in an effort to enlighten the masses...not much different than the epiphany that a printing press can change the world.

The medium has evolved - journalism is just taking a few beats to catch up to it.

Re: Blogging 2.0: The end of the beginning?

EZall — Mon, 28 Jul 2008 20:36:58 -0000

Interesting - thought I'd chime in to be sure it's not lost that blogging is also impacting and being impacted by the evolution of "print" journalism (quotes because, uh...what is print?). It's not all social, it's also information sharing and will continuously mesh those two goals.

Re: The demise of blogrolls? You can thank RSS

EZall — Wed, 09 Jul 2008 15:25:57 -0000

A relatively new blogger here, but as a marketer by trade I still see great value in the "links list," blogroll, etc. on two fronts. First, as a way for bloggers to align themselves with like minded thinkers, in a way helping to define their goals by company they keep; and second as a way to guide readers to material they'll most likely appreciate. Readers can RSS once they find what they're looking for, but if you can get them there they will remember it.