Re: Domain Reputation: Hope or Hype? :: Return Path Blog

Josie Walls — Thu, 19 Nov 2009 09:46:08 -0000

I have to agree with George. Your domain is one of many factors that will come into play when ISPs determine whether or not to accept your email. IP reputation and Authentication (SPF1 and 2, and DKIM) are equally important factors. I believe all of these criteria will always play a role in your deliverability success or failure. I think if you send email from a domain with a good reputation over an IP with a questionable reputation you are going to see spotty results. If you send email from an IP with a good reputation using a domain that has not yet had a chance to develop a good reputation (or worse, is blacklisted) you are also going to see spotty results. So my advice would be to keep testing!

Beyond all of that, now ISPs are starting to look at a recipient's engagement level with your emails. Whether they remove them from the spam folder or mark them as spam and also using that information to determine how they will treat your email.

The recipe for good deliverability consists of many ingredients, so don't just get stuck on one and think its going to get you into the inbox.

Josie Walls

Re: INDUSTRY ALERT: Changes at Outblaze :: Return Path Blog

Josie Walls — Mon, 19 Oct 2009 13:25:29 -0000

Also wondering if the unblock request process will change at all.

Re: INDUSTRY ALERT: Changes at Outblaze :: Return Path Blog

Josie Walls — Mon, 19 Oct 2009 13:07:04 -0000

Just wondering whether Lotuslive error codes will be different.

Re: Stupid Marketer Watch: A Letter to Your Boss

Josie Walls — Wed, 08 Jul 2009 14:13:46 -0000

Thank you, Ken. That was Brilliant!!!

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Re: Domain Reputation: Hope or Hype? :: Return Path Blog

Re: INDUSTRY ALERT: Changes at Outblaze :: Return Path Blog

Re: INDUSTRY ALERT: Changes at Outblaze :: Return Path Blog

Re: Stupid Marketer Watch: A Letter to Your Boss