http://disqus.com/by/DemandSpot/enThu, 30 Jan 2014 04:28:37 -0000http://www.war-worlds.com/blog/2014/01/advertising-an-android-game-facebook-vs-admob#comment-1223141785<p>My own experience with Android app install ads on Facebook is very different. I've been getting a 7.2% CTR with a CPI of $0.12, and I'm only targeting tier 1 markets (= higher priced installs).<br>The secrets: (1) advertise mobile apps in the mobile stream; (2) invest in a good banner (use a professional with experience creating such ads); (3) target the right audience.<br>No. 3 is probably the most commonly ignored - if you have a good idea who your target audience are *and* you can target that audience on Facebooks, you'll get amazing results - that's the real power of their platform.</p>DemandSpotThu, 30 Jan 2014 04:28:37 -0000http://mashable.com/2009/07/07/twitter-clickthrough-rate/#comment-12270544<p>In DemandSpot some of our early users are getting a 60% click-through rate. We didn't believe it ourselves at first.<br>Note that this isn't by just tweeting some link, but rather by sending @ messages to people who are very likely to be interested in the link's content. <br>This amazing click-through rate seems to prove that it's all about relevance - you need to find the right audience and send out well targeted links. Just tweeting some link is akin to TV advertising - big audience, but very few are interested. What we do is more like search engine advertising - we capture intent. Being personal and relevant makes a world of difference.</p>DemandSpotTue, 07 Jul 2009 15:08:24 -0000