Disqus - Latest Comments for DaGood

Re: Facebook Ads Strategy: How Marketers Can Win With Facebook

DaGood — Sun, 21 May 2017 23:51:37 -0000

Interesting post!

In your example of the "Beverly Hills housewife" that could be specifically targeted, how did you know she was a "housewife", as opposed to a married woman?

Re: Michael Wilbon goes off about James Harden winning MVP (Video)

DaGood — Fri, 24 Jul 2015 04:51:47 -0000

Curry was great for sure, but my point is that it's easier to look good when you have other great players who need to be covered.
In terms of who knows best, you could put an argument forward that the players have a unique perspective as they are not just watching the game, but are competing on the same court. As such, they may get a sense of the players' abilities that we can't get from watching.
Also this is "most valuable", and one way of judging this is how good the team would be without that particular player. The Rockets would have sucked without Harden, who led the league in Win Shares.
Having said all that, I think that Curry was the "Player of the Year", so would have got my MVP vote!

Re: Michael Wilbon goes off about James Harden winning MVP (Video)

DaGood — Thu, 23 Jul 2015 04:22:10 -0000

Both are great players - it's basically impossible to say who is more "valuable". But one thing you can say is that Curry won in the playoffs because of his deeper team, not because he is more valuable than Harden.

Re: Altimeter Report: Paid + Owned + Earned = Converged Media

DaGood — Fri, 27 Jul 2012 09:42:58 -0000

Hi Jeremiah,

The overlap between these forms of media were always part of our thoughts when we worked with this model at Nokia.

But, still, we did re-draw the "media trinity" model to reflect the fact that Earned Media is not necessarily a distinct set of activities, but actually a result of doing things well with your Owned Media, and maybe getting more people to notice it with great Paid/Bought media placements:

http://danielgoodall.com/20...

Also, I've recently tried to improve on the POE model by bringing in "social" and "seeding", which didn't seem to quite fit into the original diagram:

http://danielgoodall.com/20...

Would appreciate your thoughts!
Daniel

Re: 'Angry Birds' Flies Away With Top Honors at Licensing Expo

DaGood — Fri, 15 Jun 2012 06:08:51 -0000

Rovio is from Finland, not Sweden.

Re: B2B and Social Media – #dellb2b

DaGood — Tue, 22 Mar 2011 16:47:33 -0000

Yep agree with this.

I don't see why it should be any different for B2B than B2C. Sometimes i suspect it works even better for B2B, as your customers are often more limited, so you can have a direct social relationship with the <100 people. That's difficult to achieve with big B2C brands, as the feedback becomes very messy and noisy.

But benevolence is a good word. I've said on my lil' blog that Social Media can build Goodwill. http://danielgoodall.com/20... - certainly doing good things (and "making happiness your business model") should pay dividends in terms of reciprocation.

And also, I agree that Social Media does not have a ROI. It's a similar point to one I've made before about not needing a Social Media Strategy; you need clear goals, and a strategy, and using Social Media is one way of achieving those goals.

That is all.

Re: Map Your Facebook Friends In a Few Clicks

DaGood — Thu, 24 Feb 2011 02:45:51 -0000

I have 648 friends in 0 places...

Re: Introducing Social Media Week

DaGood — Wed, 09 Feb 2011 12:13:14 -0000

FYI, here's one place that some consolidating happens: http://blogs.nokia.com

Most companies have a number of blogs for different purposes (Sun Microsystems has thousands!), so for Nokia, the issue is more about clarity of purpose rather than "too many blogs", imho.

Re: Take Eight: introducing Nokia N8 Producers

DaGood — Thu, 02 Dec 2010 08:01:11 -0000

You can apply on the site under "submit a production idea" - people with the best ideas will be sent a Nokia N8 with some special equipment related to your idea :)

Re: How Size Matters in the Social Media ROI Debate

DaGood — Fri, 15 Oct 2010 08:26:22 -0000

Hi Simon,

Love this post. Really aligned to my thinking.

Your "size matters" analysis makes a lot of sense.

My own view has been that the lack of an accurate attribution means that the more profitable companies are more likely to allocate resources to social media, but those less profitable may stick to things they can absolutely prove like SEM. That was my conclusion when I read the Altimeter research relating Engagement to company profitability (most others claimed that the same research proved that Social Media increases profits) http://danielgoodall.com/20...

Also, really happy to see someone else using the phrase goodwill in relation to these social media efforts, which I think is exactly the right phrase to use:
http://danielgoodall.com/20...

Great stuff!

Re: http://blog.jackmorton.com/post/1205850871

DaGood — Fri, 01 Oct 2010 03:10:59 -0000

Sounds familiar :)

http://danielgoodall.com/20...

Re: Old Spice Inspires New Trust Between Agencies & Brands

DaGood — Wed, 01 Sep 2010 08:30:00 -0000

Interesting!

I think it's also a case of mitigating risks, rather than blindly trusting.

The structure of these ads was pre-defined and had already been wildly successful, so the risk was quite low, as long as some common-sense parameters were pre-set.

And also, by doing so many little ads, there was also lower risk of failure: some would be very successful, some would not, but overall it would be a success. In that sense, we need to think less like an elephant and more like a dandelion:
http://danielgoodall.com/20...

Re: Social Capital: The Currency of the Social Economy

DaGood — Sun, 07 Mar 2010 15:02:40 -0000

@rustycawley Really bizarre of you to talk of marketing folks "nature", rather than their training, as though they are some kind of different species!

Also, I disagree with your point. To me, this is actually about both Marketing and PR and their ability to re-think their roles with each other and the customer.

It is PR 2.0, for sure. It's no longer enough to talk to the press, but it's time to have conversations and relationships with actual customers. It needs to be Public Relations in the actual meaning of the phrase, rather than the way PR is now perceived (btw does it not concern you that PR has a problem with its own positioning, when spinning perception has apparently been its purpose for these past 50 years?!)

But it is also CRM 2.0: rather than merely "pushing product", the results of this process should augment the value that a customer receives.

Re: Nokia’s commitment to conversation

DaGood — Thu, 04 Mar 2010 06:45:20 -0000

I wonder if Learning is an even better word than Listening?

(You can't learn without listening, of course)

Re: Nokia’s commitment to conversation

DaGood — Thu, 04 Mar 2010 06:44:16 -0000

Awesome :)

Re: Social Media Does Increase Revenues

DaGood — Wed, 29 Jul 2009 06:37:58 -0000

I agree with armandoalves, and Charlene Li herself: The study shows a correlation, not a causation.

I could just as easily say that this study shows how far we are from proving ROI:

The companies at the top in terms of financial performance are able to use more resources on social media, despite the fact that it has not yet been proven to provide a return on this investment.

Even more clearly: companies at the bottom of the list - under more pressure to prove the specific return on every penny spent - are less inclined to use resources for social media.

What will be interesting is that this may create a gulf, with the companies who are able to invest pulling away from the others who cannot justify the investment in difficult times.

Re: Parasocial relationships and Twitter

DaGood — Tue, 10 Mar 2009 07:36:36 -0000

Great stuff. Definitely Twitter is being used by many celebrities as a push medium with little real interactivity.

I think it is somewhat the same in mass media: The most successful show of recent times has been American Idol. It is part passive experience and part user-engagement voting thing.