Disqus - Friends of DM2PRO

Re: Predictions for Social Business in 2012, Part II: Knowing Your Customer

Charlene Li — Wed, 04 Jan 2012 02:53:20 -0000

Glad to know that the post will help you exam - hope you ace it!

Re: Predictions for Social Business in 2012, Part II: Knowing Your Customer

Charlene Li — Wed, 04 Jan 2012 02:54:16 -0000

I think it would be prioritized against the most valuable customers -- you've got to start somewhere! And yes, I'll be posting about Jeremiah's report.

Re: Hot Or Not: Disruptive Technologies To Watch in 2011, Part 1: The Framework

Charlene Li — Thu, 05 Jan 2012 02:17:34 -0000

Thanks to Albert Ward, a translation of this post in Bulgarian is available at http://www.fatcow.com/edu/c...

Re: Why Most Social Strategies Fail

Charlene Li — Thu, 08 Nov 2012 13:22:44 -0000

Richard - I like how you characterize that relationship as "intimate", as in close and trusting. Definitely not what we see typically!

Re: Why Most Social Strategies Fail

Charlene Li — Thu, 08 Nov 2012 13:23:55 -0000

It's pretty amazing that the most basics of communications and marketing -- brand adherence -- often flies out the window! We often see style and brand guides specifically for social media channels, as the "voice" needs to be specific defined.

Re: Why Most Social Strategies Fail

Charlene Li — Tue, 13 Nov 2012 09:10:50 -0000

Excellent point Cynthia! One of my mentors, Roger Martin at the U of Toronto Rotman school, once wrote that a good strategy is a good story. You remember it because of the storyline, which is the strategy roadmap. Just like a good message, your strategy has to be remembered to be executed.

Re: Why Most Social Strategies Fail

Charlene Li — Tue, 13 Nov 2012 09:12:29 -0000

Excellent point. We have some of that analysis, e.g. size of business, focus of the strategy, and to some extent, B2C vs. B2B. Something to definitely take into account as we dive into the data, as well as in future research.

Re: Dear Brands, I’m Unnerved Too

Charlene Li — Mon, 20 May 2013 21:00:35 -0000

Excellent point about trust. Two questions for you -- if you were somehow connected to this person, either 2 or 3 degrees away, would you feel better? Or even better, would you be willing to provide a discount to someone in whom you had higher trust? If that were to happen, we could actually see a way to measure the value of trust within this new economy. After all, collaboration requires trust, and none more so than when your personal assets, career, or relationships are on the line.