Disqus - Latest Comments for Coxymoney

Re: SXSW PanelPicker®

Ryan Cox — Wed, 07 Aug 2024 11:39:22 -0000

Samantha is so engaging and she's absolutely brilliant when it comes to making computer science 'approachable'. What I mean by that is that she takes the fear out of it and helps nurture acceptance and ahaaaas for educators on why it's not a one-trick pony (computer science) and why it's an accelerator for so much in teaching and education and how it's a lot easier to use than the fear associated with using it. I think integrating computer science into learning and education is a massive need for education in the next 20 years. Samantha is at the forefront of effective and easy ways to do it!

Re: A How-to Guide In Asking for Referrals for Your Agency

Ryan Cox — Wed, 10 Jul 2019 09:27:28 -0000

hand-written TY cards, even if I'm the one (friend/service-provider/being pitched) the meeting/ask. no matter the reason for meeting, i send a ty card.

just grabbing with a professional friend? - send ty card
pitching a new coaching client? - send ty card
meeting w/ a current coaching client? - send ty card
had someone speak to my Academy of Finance class? - send ty card
have someone ask ME to a meeting? - send ty card

it's my single greatest strategy to everything business-related, to which referrals and asking for referrals would fit. it's the secret weapon of every relationship i've built.

Re: Jay Z says “the war on drugs is epic fail” in new video (watch)

Ryan Cox — Fri, 16 Sep 2016 13:50:34 -0000

I don't disagree with the majority of it...but I find it horribly ironic that he paints all of the Presidents since Nixon...but the current sitting President. (Because he's black?)

Re: Sea Change

Ryan Cox — Thu, 28 Apr 2016 12:58:04 -0000

I thought you did a great job of wrapping up the change and 'sunsetting' each of the three -- but my only constructive criticism is it seems like a sprint of a finish. You wrapped up everything beautifully, and then finish with the "what's next" in what felt, to me anyways, as rushed.

Re: Finding Long-term Balance as an Entrepreneur

Ryan Cox — Mon, 11 May 2015 07:10:15 -0000

No rocket science here, just extremely practical and sound advice Rocky! I love how you broke up 5 parts to successfully balancing the act of entrepreneurship. I enjoyed your perspective on the importance of each!

Re: We’re Going to Disney World! – An Open Letter to My Team at 12 Stars Media

Ryan Cox — Fri, 13 Feb 2015 17:49:28 -0000

Be honest Rocky, did you really surprise your team with this letter? If so, awesomesauce! If not, still really cool!

Re: SEO: The New Way Must Replace the Old Way

Ryan Cox — Fri, 09 Jan 2015 13:55:08 -0000

I can tell you that from our experience, better content both from a targeting perspective and a lead-generation perspective this "SEO the new way" is working, too. We simply fixed some outdated aspects of the site, and started to create extremely relevant content and landing pages based on our target audience.

It didn't move mountains, but we've seen a noticeable jump in traffic in the first 120 days. Even more importantly, 'feet through the door'. FTtD is our biggest factor to increase sales.

Better serve your ACTUAL market, and without trying you increase the opportunity to attract new markets. It really isn't that difficult to grasp, better serve your current audience. Provide value.

Tinu -- I loved this line: Don't try to give your VCR content to a DVD library. I hope you dropped the keyboard and walked away after it. LOL

Re: Life Bitch Slap #7: Be the Plot Twist

Ryan Cox — Tue, 07 Oct 2014 07:07:26 -0000

I love your writing. So much.

Re: Email Success Not Being Measured by Conversions [Report]

Ryan Cox — Thu, 04 Sep 2014 19:27:46 -0000

Yikes: "Only 42% reported they focus on device compatibility, with the rest reporting that it either wasn’t a priority or that they didn’t have the budget."

Re: SXSW PanelPicker

Ryan Cox — Tue, 02 Sep 2014 13:28:58 -0000

GL guys!

Re: Content Is Everywhere, Stop Ignoring It!

Ryan Cox — Wed, 16 Jul 2014 08:38:30 -0000

@jebbanner I'm just coming around to reading this while not doing one or two other things at the same time. It has been sitting as an open tab for me for a week!! With that being said, YES! YES! YES! I loved your three points as to why a company-wide commitment to content is the first step to marketing...period. The best marketer in the world can't do anything if you're void of the commitment. That's my belief/stance, anyway!

Re: Joining Porch.com!

Ryan Cox — Tue, 15 Jul 2014 14:29:38 -0000

Loved. This. Joanna.

Re: Demystifying Native Ads

Ryan Cox — Mon, 07 Jul 2014 11:01:25 -0000

As someone who should be much much much (dramatic pause) much more knowledgable in the space of native ads, I really appreciate a solid 'core resource' for demystifying them. This was great Ashley, thank you for providing something that will be a link I favorite and come back to as a resource!

Re: How I Became the Person Most Mentioned by Digital Marketers on Twitter

Ryan Cox — Tue, 03 Jun 2014 08:12:50 -0000

This just wins Jay! Your ability to recall all of those specific moments from your journey is awesome. I consider you one of the smartest marketers, kindest friends, and helpful persons I've ever met. It's no accident you become the most mentioned digital marketer, no accident whatsoever.

Re: 70 Rising Social Media Stars

Ryan Cox — Mon, 02 Jun 2014 17:51:38 -0000

I showed my appreciation everywhere but here so far @Mark W. Schaefer. There are plenty of people I know on this list, and a slew of others I don't but now I'm super stoked to check out. I cannot imagine the time and effort you put into this, so super-kudos for that Mark.

As everyone else has mentioned, I'm extremely humbled and honored to be a part of this group. To the other 69 folks, well done. Cheers and high-fives to all.

Re: Social Media Community Management Basics: Leave Your Opinions at Home

Ryan Cox — Fri, 09 May 2014 11:20:26 -0000

This is a conversation we've had on more than one occasion Shelly, for many reasons...mostly including my fire-first mentality you constantly warn me about. I think this kind of story and the steps you lay out for both the "person" and the "brand" can be used across almost all of the departments of the business. A person's thoughts are a few key strokes and the send button away...and undoubtedly there is someone on the receiving in waiting to bury you for it (right/wrong).

A part I think you've missed, or more-so is a much bigger issue, is how everyone in the company with a social account is a voice -- and the lines of personal opinion and public opinion are beyond blurred. I don't think a simple, "thoughts shared here are my own not my employers" doesn't do it .... so the dynamics involved in the "hundreds of personal views under one roof" is definitely one worth diving into and talking more, publicly, about.

For me at least, being someone with a loud voice (by choice), it is really really hard to always put the brand first. The topic fascinates me, and I by no means have it figured out.

Re: Linking for SEO: Has Linking Lost Its Value?

Ryan Cox — Wed, 30 Apr 2014 15:14:08 -0000

Nailed both this post, and the landing Shelly. (I legit LOLd at the backflip note.) I guess at its base-level all of this really just means, to me anyways, that the "Internet" (reads: Google) is getting smarter, and you need to be smarter with your content strategies. I don't think links are going anywhere, because passing authority on purpose, is something that Google search will never be able to do -- it needs that validation from others to others to be a *part* of the system.

Re: Update No.5 — Coined | Backer's Club

Ryan Cox — Mon, 28 Apr 2014 15:10:27 -0000

Another update, that in fact, doesn't update us on anything. 200+ words wasted. Again.

Re: Update No.5 — Coined | Backer's Club

Ryan Cox — Mon, 28 Apr 2014 14:30:49 -0000

Once again, this is an update that provides no actual update. That was a waste of some 200 words.

Re: Update No. 4 — Coined | Backer's Club

Ryan Cox — Tue, 25 Mar 2014 09:54:55 -0000

This is the fourth update, but you haven't actually updated us on anything yet. Literally nothing. You spin "we want to get it right, no one has done this, thanks for your support" but have offered zero actual updates. No estimate on shipment dates, no # of working prototypes, no update whatsoever. These e-mail 'updates' are worthless.

Re: Wildfire and Google: AdWords for Social Here We Come

Ryan Cox — Wed, 19 Mar 2014 17:08:07 -0000

Haha, well do I at least get points for sounding smart and 'getting it'? :) I'd love to talk more about this, its fascinating to me what it is going to mean to marketers moving forward and there isn't a smarter marketer than Shelly. #justsayin

Re: Wildfire and Google: AdWords for Social Here We Come

Ryan Cox — Wed, 19 Mar 2014 16:55:13 -0000

I've thought about this a few days before responding Shelly. I wanted to make sure I thought about all of the long-tail plays this gave Google as it pertained to social ads. I kept coming back to this invariable point: For all intensive purposes, Google created "online ads" as we know them today. What they didn't create though, and haven't been able to really do well (read: Google+) is social. But with the Wildfire purchase, they now have a 'trojan horse' into the social media landscape to serve ads to the social market.

Google does ads really really really well. I don't think you can overstate just how important an 'Adwords for social' would be. Not only would that become the defacto standard (and freebie) for 99% of marketers, but it would in one fell swoop put Facebook, Oracle+Virtue&Involver, Salesforce+Buddy Media in its rearview mirror.

Google would have a proven platform to serve ads to every major social networking platform: Facebook, Twitter, LinkedIn, Pinterest to go along with the ones it owns of Google+ and YouTube. The 'trojan horse' I mentioned above, would immediately give Google carte blanche over serving the biggest market of them all: mobile.

I think that is where long-term this could be the biggest play. Google is going to have all of that data you spoke of in your last paragraph wrapped in a nice little bow, and will be serving up a fairly robust version of it to users (whether marketers or not) in a freebie tool, hell they might just add a social tab in Adwords.

Google will now be able to package both the software and services to brands who want to run contests, sweepstakes, branded games and more social or 'viral' drivers, and be collecting all of that rich user-data.

Winding down Wildfire to roll it into DoubleClick platform was the writing on the wall form the day they signed the dotted line in 2012. They've gained access to social signal, reverse engineered Facebook, and now are going to serve Adwords for social to the entire Internet.

In doing so, Google could very realistically kill off the social media management software business too...the same way it killed Webtrends, Omniture and all of the other big box analytics companies of 10-15 years ago.

We've seen this chess move executed flawlessly already once by Google. It is giving itself first-right-of-refusal to ad spend whether online or social. They sure didn't get to where they are by accident.

Re: 500M reasons to hate Facebook, but I really only have one

Ryan Cox — Thu, 13 Feb 2014 11:46:12 -0000

I'm commenting, publicly. As someone who is not invited to these groups (thanks for telling me why) I tend to agree 100 percent + fiddy (thats cool kid for fifty) with your "why" for hating it. I never looked at Facebook through that lens, or thought to for that matter, but now that you've had me do so...I agree. If the majority (assumption) of people fear having a public debate about a topic and we cannot walk away from a conversation/debate (read: not mudslinging or hateful) then what is the point of being an open and connected universe? Dare I say that your "public" persona is 100 percent + fiddy (there it is again) NOT public? If you dodge every public conversation, any talk of religion, sex, drugs or money...and have a private group you rail on me in.......(dramatic pause).......then how is anything about YOUR web connected, open or social?

I enjoyed the inner-thought this post provoked. I might extend the conversation and do a blog myself. Gracias.

Re: When a Product Sells Itself: How I Got Millions of People to Download My App

Ryan Cox — Thu, 16 Jan 2014 13:52:04 -0000

This is brilliant, and the story matches in its execution. Cheers Prerna!

Re: Facebook Brand Reach Dwindling: What To Do Now

Ryan Cox — Tue, 14 Jan 2014 17:31:13 -0000

Reach has definitely changed, and Jim + his team are people that absolutely get it. I look forward to talking about Facebook marketing in general with you more offline.