Disqus - Latest Comments for ChristineBenson

Re: Confab 2012 | The Content Strategy Conference: Program

ChristineBenson — Mon, 03 Oct 2011 15:18:40 -0000

this is a new test

Re: Content Strategy Can Help. Literally.

ChristineBenson — Mon, 25 Oct 2010 17:35:20 -0000

Hi Lindy,

There's several that have good stuff in them, but there isn't a single one that does it all for me.

Amazon and Dell have some good stuff things about them, and I’m a bit partial to the content on Best Buy, since we worked with them on that project.

If you ever find one that has great content along with a great interface, please, send it along!

Re: A little label love goes a long way

ChristineBenson — Wed, 02 Dec 2009 14:50:21 -0000

Dan, thanks for your comment. I would say design determines that there is a label, content defines what the label says. I'm not so concerned about who figures that out, designer, copywriter, IA, Content Strategist, etc, as long as the label is useful. Just because it's content doesn't mean that only a writer can produce it.

I do also define menu labels text as content, based on the same distinction above. Since menu labels are related to the content within that section, I'm not sure how the information on page would be content but the labels wouldn't be. The goal of calling these content is to avoid seeing mock-ups with "Label 1" and "Label 2" and instead plan for the content from the beginning. That way the designs are created based off of what content the site is actually going to support.

Re: Attention information architects: That IS your job

ChristineBenson — Mon, 13 Jul 2009 11:28:56 -0000

Matt - We use a tool called page tables. Page tables include information like source content, wireframe/page template ID, primary and secondary messages, additional assets required, publishing considerations and so on. We create the page tables in word, which helps them transition into the content creation process.

Erin Kissane recently wrote a great post on A List Apart about content templates, which is similar to our page table approach. http://www.alistapart.com/a...

And to D Molanphy - Thanks for your comment. At Brain Traffic, we're big believers in collaboration, both internally and externally, so I appreciate you adding that to the conversation.