Disqus - Latest Comments for ChrisWexler

Re: The Keys to the White House

ChrisWexler — Wed, 30 Aug 2017 15:25:20 -0000

Dr. Lichtman was a professor of mine back in the day -- and didn't much like the computer -- I love that he may have accidentially stumbled into a machine learning concept!

Re: Super Bowl 50: What $5 million can buy you in digital media

ChrisWexler — Thu, 04 Feb 2016 11:17:20 -0000

Like you noted at the top -- none of these put your brand at the center of cultural conversation for several weeks if executed properly -- even though to do that you need to spend more time and treasure than $5MM typically... You miss reach, quality cues, broad cultural relevance, brand fame, a true PR platform for brands that are typically invisible...

With the death of mass culture - I'm not surprised that advertisers spend more each year for SB spots -- I think they increase in value every year as culture sub-segments more everyday. For mass appeal brands, it is literally a gold mine.

Re: How NOT to calculate ad revenue

ChrisWexler — Wed, 02 Apr 2008 06:59:58 -0000

At what point is remnant inventory counter productive -- particularly in the video space? Selling inventory for pennies on the dollar brings in revenue, to be sure, but theoretically it also brings in tier 2 and 3 advertisers which can severely degrade the user experience on the site. Is 5% of your revenues worth making 50% of your site less desirable to your core users?

Wouldn't just be better to forgo that revenue in order to enhance the experience and encourage repeat visits or even use that space for house ads promoting new areas of the site as you build your premium advertiser base?

All revenue is not worth it.

Re: Facebook viral marketing: When and why do apps “jump the shark?”

ChrisWexler — Sun, 09 Mar 2008 11:35:19 -0000

Great post. Seems to me that this just shows why you need to always be in beta or working on the next version... There are few long-term home-runs in this business - and all you are really doing with great products is lengthening the shark tail, not eliminating it.

Seems to me that a possible strategy with this reality is using your initial product to popularize the second and so on... Overlapping shark-tails means when you jump the shark, the users have somewhere to land. Just a thought.

Re: 5 ways to break past the San Francisco echo-chamber

ChrisWexler — Sun, 23 Dec 2007 10:13:29 -0000

Brilliant post -- I think the most undervalued quality in interactive is empathy. Understanding what people with a different perspective then your own (tech-savy, early adopter) is vital. Every GREAT tech idea has to scale to the average citizen. I wish I had books to recommend, but we also have to think beyond the U.S. -- its a global market now...