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Re: Three Signs You’re a PR Pro

Alyssa Bronander — Sun, 27 Mar 2011 10:44:34 -0000

1.You look at the ROI on everything from tweets to lunch orders
2.You have the urge to use #hashtags in everyday conversations
3. Although you don't have another comment at the moment, you want to write 3 because you know it will receive more interest than "2 Signs You Know You're a PR Professional"

Re: Is Twitter the New LinkedIn? - SocialTimes

Alyssa Bronander — Sun, 27 Mar 2011 16:15:35 -0000

I absolutely agree with Fischer.

Twitter is an excellent way to get to know a job applicant by their understanding/enthusiasm for current social media trends. I find it easy for a fluent Twitter-user like myself to pick out which other members are using the platform for the benefit of their personal brand.Twitter may also allow candidates to showcase their sense of humor, quirks, or niches which they never knew could be beneficial to an employer.

I was further enlightened on how one can harness the power of social media to get hired in a recent visit from Christopher Dessi (@cdessi) to my school, Marist College of Poughkeepsie, NY. The dynamic lecture was titled, "How the F*ck Can Social Media Get You A Job?" (more information can be seen here http://bit.ly/fHqj56).

I believe that one could easily compare a RT of personal work to a LinkedIn recommendation. Twitter conversations can be just as effective as LinkedIn group discussion boards, but allow for a broader scale of contributers.

In today's world, I feel one's social media enthusiasm and etiquette can be determining factors in the hiring process.

Re: The Rules of Social Media Engagement

Alyssa Bronander — Mon, 28 Mar 2011 11:46:16 -0000

Thank you for this Brian.

I am a student graduating from Marist College in May, and in hoping to snag a job in social media management I have been following your tweets regularly. It is just recently that the PR and Comm curricula have come to touch on social media. I was lucky enough to have a professor whom understands the power of social media, and took time to look into social media strategy and policies, as far as drafting one for our institution.

Through my interaction with my institution's leaders in social media, as well as young professionals in the field, and in launching platforms for the school's Communication and The Arts program, I have found that being personable, consistent and helpful (#2) is the most important goal of maintaining an effective social media presence. As is in many facets of life, you get what you give.

Re: Corporate Blogging: Five Steps to Intelligent PR Through PR Intelligence - SocialTimes.com

Alyssa Bronander — Tue, 05 Apr 2011 11:20:44 -0000

Thank you Tom for this piece, very insightful. I'm just a PR student fascinated with the world of social media and blogging. Below are my comments...

1. Always attack audiences that already exist, especially when using social media. It is exponentially more difficult to build a community around your content if you are doing so from scratch.

2. Looking ahead is always great. Media wants tomorrow's big thing yesterday, so any look into future content gives your blog brownie points.

3. Social Media and blogging can often be dismissed as frivolous when it does not blatantly share a bottom line with those whom you are trying to connect with. The bottom line is that the media want what you've got. Your blog can make the delivery of what they want easier, so avoid being passive.

4. Numbers are a powerful thing. Leverage statistics however you can to seek out your most valuable and enthusiastic media contacts.

5. Evaluation is the last step of any good public relations campaign, and it is even more important for a blogging platform. Your measurements are useless unless you utilize them to continue to enhance your blog and nurture relationships between you and your best media contacts, as well as creating new media relationships.

Re: Is Twitter the New LinkedIn? - SocialTimes

Alyssa Bronander — Tue, 05 Apr 2011 11:59:14 -0000

I agree that LinkedIn is still the most appropriate platform for evaluating job candidates, but with the constant evolution and acceptance of social media, this may change in the future.

Many students are incorporating their Twitter feeds into their LinkedIn profiles as well as posting their LinkedIn profiles in their Twitter bios, so each could be ancillary to the other depending on what the viewer is interested in. I feel this can only optimize one’s presence if both accounts are used for personal branding and not social squawking.

In regards to the title, the institution did not promote the lecture under that name. It was used by the presenter as a tool to arouse his audience’s interest. He successfully leveraged his knowledge of the audience as well as other presentation tactics (such as humorous photos and audience involvement) to keep the attention of a theater full of students, not an easy task! To not insult the lecturer’s credibility, he cautioned about the use of inappropriate language and content on social media platforms and in the business environment.

But I do agree that some young people do not yet grasp the concept of appropriate and respectful language, in both gaining credibility in an online space as well as reaching a larger audience.

Thank you for your comments.

Re: The Power of Reputation: The Brian Solis Effect

Alyssa Bronander — Mon, 09 Apr 2012 10:48:36 -0000

Such a great infographic featured in "The 6 Pillars" - currently hanging in my cube. I also agree, Solis is excellent at articulation. Working in social, you often find that it is difficult to explain strategy to those whom you are working with, who may not be close to the platforms or trends you live by. I often look to Solis for the most eloquent explanation to share.

Another great post Chris, thanks!

Re: the statement bag

Alyssa Bronander — Fri, 25 Jan 2013 10:35:01 -0000

your inspiring me to rock shorts/tights this weekend! Aso love love love RM <3

Re: Creating a Business Partnership Agreement

Belinda Summers — Mon, 07 Feb 2011 08:01:22 -0000

Its good to have an agreement in business partnership.An agreement will allow you to establish a working relationship in a way that suits you, your partners and the business. It will give everyone a defined role and responsibilities and should deal with the process of what does happen if everyone does falls out. As there is no “one size fits all” agreement, here are some of the key areas that you should consider when you have an agreement drawn up:

Re: Creating a Business Partnership Agreement

Belinda Summers — Mon, 07 Feb 2011 08:06:28 -0000

Re: 4 Internet Marketing Trends For 2011

Belinda Summers — Mon, 07 Feb 2011 20:42:37 -0000

Today internet has been successful in taking business marketing to an entirely different level. Another new trend in internet marketing is social network marketing. Experts feel that all social networks like Facebook or Twitter are not just fad. They will stay and become more popular in coming years. As large number of individuals and people from around the world are utilizing these social networks, therefore you should not lag behind in any way. Here you can reach wide range of demographics for promoting your business.

Re: How to Start a Business with No Money

Belinda Summers — Tue, 08 Feb 2011 19:50:03 -0000

Most people who want to start their own business don’t have a ton of money laying around and it’s probably one the most common questions is "How can I get started without a lot of cash?". When you start a business, what must lead the way should be your own interest in or love for whatever it is you want to do. Loving what you do miraculously attracts all the necessary resources, people and opportunities. You definitely don’t need money to start. Bootstrapping will stimulate your creativity and that is worth much more than money anyway.

Re: Social Telemarketing

Belinda Summers — Wed, 29 Jun 2011 01:27:34 -0000

Good article!! it shares such awesome knowledge about social telemarketing and also it adds idea between social telemarketing and telemarketing to the readers..

Re: Pay-per-lead Telemarketing can be just the ticket!

Belinda Summers — Wed, 29 Jun 2011 01:50:33 -0000

As i read the article, i think pay per lead telemarketing designed to create sales opportunities for independent business consultants. It also attract the clients that are not particularly interested in sales pipeline.

Re: 3 Ways To Get Qualified Sales Leads Using LinkedIn

Belinda Summers — Mon, 05 Sep 2011 02:11:42 -0000

Social
networking is a beneficial practice for many businesses. According to the
“Small Business Marketing Forecast 2010” , lead generation is the biggest
benefit of social networking for U.S. small businesses. More and more people
are engaging in social networking sites. One key aspect that makes social
networking web sites so well-liked is that you can do it with out spending a
lot of funds. Your only real investment is the time that it takes to hang out
and socialize with other members and turn out to be a social network
marketer.

Re: Tele Users List: A Checklist for a Successful Telemarketing Campaign

Belinda Summers — Wed, 07 Sep 2011 02:53:17 -0000

It is important that have to set
guidelines/checklist in order for you to focus on the important aspects of the
business and to have a clearer view of your goals. Thus, using the steps
mentioned above will yield positive results to your b2b
telemarketing campaign. Thanks for the post!

Re: Online Reputation Management: How to Leave Effective Blog Comments

Belinda Summers — Mon, 26 Sep 2011 04:18:40 -0000

I agree to you Jessica.
Blog commenting indeed is very helpful in generating and increasing your websites' traffic but of course you have to do it properly. And we're practicing it right now.

Re: Business Opportunities Before They Exist – The Future Of B2B Marketing?

Belinda Summers — Mon, 26 Sep 2011 21:59:41 -0000

Yes, it would be a great benefit if you would know what are gonna happen tomorrow but living in this world is full of uncertainties especially in the world of business. Competition is everywhere plus the rapid growth of technology. As b2b marketers all that matters is how you can handle all of these with ease without putting into risk your sales.

Re: 5 Reasons Why Your Social Media Efforts Aren’t Working?

Belinda Summers — Thu, 29 Sep 2011 02:35:44 -0000

Thanks for your post Anne. It is worth reading for. I will bookmarked it to some of my favorite bookmarking sites.

Social media is indeed a powerful tool to acquire potential costumers and increase your website traffic plus the fact that it is the newest marketing tool.

Re: HOW TO: Transform Your LinkedIn Profile into a Lead Gen Machine

Belinda Summers — Thu, 29 Sep 2011 05:17:06 -0000

Hi Jim,

Thanks for the tips. Linkedin like facebook is also a powerful tool in generating qualified sales leads. With the trend these days, more and more people particularly businessmen are turning and using social media as part of their marketing campaign and indeed proven as effective.

It greatly helped especially to b2b marketers who want to increase their leads.

Thanks again hoping to read more posts from you Jim!

Re: 5 Reasons Why Your Social Media Efforts Aren’t Working?

Belinda Summers — Mon, 03 Oct 2011 04:34:50 -0000

My pleasure Anne!

Keep up the good works and hope to read more helpful post from you.

Re: Tips for Better BtoB Targeting to Foster “Sales-Ready” Opportunities

Belinda Summers — Tue, 04 Oct 2011 04:12:43 -0000

Thanks for the knowledge that you
had shared Lisa!

Lead nurturing is an effective
method to convert leads into sales ready one if it is done properly. As you had
said, "better segmentation and targeting will have a direct impact on the
success of your nurturing programs and outbound campaigns" which is indeed
correct. Being a b2b marketer it is important to fill in your list with qualified prospects and it is not easy to find one.

Re: Lead generation, prospect conversion top priorities in B2B marketing

Belinda Summers — Tue, 04 Oct 2011 05:27:58 -0000

It is the fact that conversion process is a difficult one.
There are a lot companies out there who are expert in lead generation and
convert them into customers. They are called the expert telemarketers. As the
blog post I’d read a minute ago, there are two options to acquire success in
lead generation whether to hire staffs and start your own or to hire a company
that will do all the work for you.

Re: 7 Email Marketing Campaigns to Generate More Leads

Belinda Summers — Tue, 04 Oct 2011 06:11:01 -0000

E-mail marketing is another way to generate leads and
increase sales of the company. However, it is not an easy task. It requires
patience, hardwork and dedication. In reality and based on my experience, from
1000 emails sent only 5 were interested. See, how difficult becoming an email
marketer is. The question is, in those 5 persons who had replied how sure of
you that you can convert them into sales ready leads? Well then, thanks to
telemarketing. By adding it to the campaign, conversion of leads becomes easy.

Thanks for the tips you had shared Joseph!

Re: Marketers Use Online Tactics More But Are Skeptical

Belinda Summers — Tue, 11 Oct 2011 22:07:37 -0000

As observed, using online marketing like social media sites,
SEO, etc are proven to be effective by most b2b marketers. Yes, it’s hard to
measure results from these marketing tools but if you thoroughly understands
the tactics used everything would be easy.

Re: The Customer Capture Contraption | Entrepreneur.com

Belinda Summers — Tue, 25 Oct 2011 01:24:50 -0000

Just the content that I am looking for. We have been using content distribution through blogs across the Internet and it works perfectly for our business. But lead generation efforts should not only end on content distribution, best if it is backed- up with other lead generation campaigns such as telemarketing to follow up on the leads generated from content distribution or online marketing campaign through our lead generation campaign workflow http://www.callboxinc.com/l...