Disqus - Latest Comments for Chet_Dalzell

Re: - Gothamist

Chet_Dalzell — Thu, 01 Apr 2021 19:27:07 -0000

Get ready for the odor wars -- they've already started among the neighbors! What policies should a co-op adopt here?

Re: A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?

Chet_Dalzell — Wed, 13 May 2020 09:12:53 -0000

Another green shoot to share -- addressable media: https://www.adexchanger.com...

Re: The U.S. Postal Service Needs Financial Protection

Chet_Dalzell — Mon, 27 Apr 2020 12:44:32 -0000

Thank you everyone for these comments. Privatization has been called on for years (for different reasons) -- from libertarians to free-enterprise types, joined by today's politicking reactionaries. Valid points have been made. However, I believe we must recognize that "last mile" and Constitutional implications, and the fact that operating more "business like" is precisely built into some of the postal reforms that both parties have embraced. The 2006 postal reform law gave some helpful tools to management, ratepayers and labor, but was extremely out of line on the health benefits financing of future retirees. That's why we need a fix. So in short, we need to be very careful: USPS is the most highly respected federal institution already -- and is improving its scores worldwide for affordability, resiliency, and reliability among service performance metrics, compared to many of its rich-nation "privatized" cousins (Universal Postal Union reports). And that doesn't even recognize the heroism now on daily display.

Re: Video Advertising Perspectives from Tim Hawthorne, an Entrepreneur Long Before Streaming Video

Chet_Dalzell — Mon, 16 Mar 2020 17:33:32 -0000

In light of COVID-19, please visit this page to see a likely reschedule date for the EDGE Awards: https://www.edgeawards.org/... | Godspeed everyone.

Re: Ice Cream Packaging Redesign Makes Van Leeuwen’s Treats Instagrammable

Chet_Dalzell — Thu, 06 Feb 2020 11:17:06 -0000

I love the palette as well -- and was curious how the colors were chosen. Ice cream trucks, ice cream parlors, and dairy bars have long used pastel colors in their branding. Are these VL colors chosen from a pre-existing brand palette -- or did they emerge new after some current marketplace testing with consumers? They do seem like "today" colors. (When the ice cream jumped the river into Manhattan, I became a fan!)

Re: Were Publishers the First DTC Brands? How 2 Areas of Marketing Align

Chet_Dalzell — Tue, 22 Oct 2019 12:11:47 -0000

Please let me add some kudos to the panel's two moderators -- who kept the conversation flowing here:
Chris Cotnoir, president at The Rothkopf Group, and Joe Furgiuele -- both publishing/circulation experts in their own right.

Re: Were Publishers the First DTC Brands? How 2 Areas of Marketing Align

Chet_Dalzell — Tue, 22 Oct 2019 12:08:19 -0000

Thank you Peter -- great insight on the low hurdle to bring folks on board! In fact, there was some mutual recognition of the standing offers each of the brands have for acquiring customers. Brings me back to "Buy any 12 Albums for $1!"

Re: Stop Expecting Data Scientists to Be Magical: Analytics Is a Team Sport

Chet_Dalzell — Fri, 18 Oct 2019 10:48:14 -0000

Steve, this is brilliant... I think there's a negative halo effect here, too, from ad tech and Big Data being perceived as not living up to promise (often by some of the same ones who hyped these concepts in the first place). This Gartner analyst just threw the whole lot under a bus -- though it is insightful in what he has to say: https://adexchanger.com/ad-... We really do need integrated teams, with vertical market knowledge, of strategists, scientists and creatives, all of whom have data comfort.

Re: What Are Customers Really Worth? Turning the ‘Customer Data’ Concept Into Something Meaningful

Chet_Dalzell — Fri, 12 Jul 2019 10:15:16 -0000

Can-SPAM, Do Not Call -- and probably an omnibus privacy law next, I would not be surprised if lawmakers will exempt themselves, again. Because, for all the right-minded bluster over privacy and annoyances, they know data-driven advertising works. It's nice to know when it comes to their own re-elections, by your calculations, THEY value data's worth, apparently at quite a premium!

Re: Do Marketers Understand Privacy? Is That Why It’s Disappearing Before Our Eyes?

Chet_Dalzell — Fri, 17 May 2019 11:14:31 -0000

Now if a privacy notice was written as poetry -- would that prompt a click-through, consideration and an informed opt-out (or opt-in) choice?

I like the advertiser being held accountable, along with the ad supply chain that supports the brand... that's how in the US we enforce Digital Advertising Alliance Principles for responsible data collection and interest-based advertising, for example. It's an ethics construct that enables a non-compliant company to be referred to a government agency if they remain non-responsive, and it applies to all companies in digital advertising, not just DAA participants. It's not a "fine first" mentality -- it's based on industry education. But we have to be honest with ourselves as marketers -- what can we do to earn, bolster and protect consumer trust? Being relevant is one way to earn that trust -- and that means, in part, transparency regarding responsible collection and application of data. Being fined, however, doesn't help so much to earn trust.

Re: Marketers Doing the Data Privacy Balancing Act Ask What ‘I Want My Privacy’ Means

Chet_Dalzell — Mon, 08 Apr 2019 16:33:36 -0000

Ladies and gentlemen, welcome to Privacy for America, a new paradigm for federal public policy on consumer privacy protection in the United States, just announced today: https://www.privacyforameri...

Re: Goodbye, Amazon HQ2 — But With Luck, Not So Many Tech Jobs

Chet_Dalzell — Mon, 25 Feb 2019 11:50:27 -0000

Thank you Stephen. Tomorrow (Feb 26) is Election Day in NYC - Office of Public Advocate. There are 17 nonpartisan candidates running - only 1 was outspoken in favor of "common sense" and HQ2. Cast your ballot wisely: https://nypost.com/2019/02/...

Re: It’s Decision Time for Data Privacy (or Will Be Soon)

Chet_Dalzell — Fri, 22 Feb 2019 11:28:11 -0000

Thank you Peter for a gracious shout out. This is indeed a pivotal moment, in policy and coming to agreement on industry positions in the face of policy making. I remember Jonah Gitlitz in the 1980s & 90s comparing direct marketing to sausages -- we may object to some of the manufacturing details, but boy we love the taste. The data "ownership" issue also is a tar pit. Is the value of any list derived from any one individual whose data is in the list (no) -- or the sweat equity of the enterprise that assembled, appended and analyzed the data (yes)? CPM values in the data marketplace are not summations of individual data values. Instead they reflect the value of the affinity -- the common attribute -- that the assembled data represents. Better to talk of "shared interests" between brands, consumers and the data and advertising ecosystem in between -- and the absolute need for transparency, control and other principles built into our industry's data stewardship programs, Fair Information Practice Principles and self-regulatory codes. Let's keep legislation focused on real data harms -- rather than restricting undeniable data opportunities. I love the idea of discounts, loyalty rewards, and other incentives to invite consumers into the data-for-value exchange -- but these should be business decisions, not government mandates.

Re: What New Yorkers are saying about Amazon pulling out of Queens

Chet_Dalzell — Thu, 14 Feb 2019 14:50:07 -0000

Saying NO to Amazon is like saying YES to the Wall -- both are HORRIBLE public policy. We need a third party.

Re: Nostalgic for the Future: Data That is ‘Close to You’

Chet_Dalzell — Tue, 15 Jan 2019 10:44:05 -0000

Ruth, what songwriters are you listening to? Happy 2019!

Re: Nostalgic for the Future: Data That is ‘Close to You’

Chet_Dalzell — Mon, 14 Jan 2019 10:24:56 -0000

And, please, thank you to Lester Wunderman, for the visionary and change facilitator he was -- and continues to be -- for all that we pursue, practice and improve upon: https://www.targetmarketing...

Re: In L Train Shutdown Confusion, West Village Residents See Chance To Kill Bike Lanes

Chet_Dalzell — Fri, 11 Jan 2019 17:33:48 -0000

Time for congestion pricing -- might this work? Take a private car that travels below 96th Street and charge owners $30 each passage into Manhattan on weekends and $50 on passages into Manhattan on weekdays, and peg annual rate changes to CPI. (Perhaps give sub-96th Street Manhattan vehicle owners a slight discount.) Half these rates for privately-owned electric vehicles. Congestion, pollution, and entitlements... goodbye! Inefficiency in a congested city needs to be punitive. Public transit and public health needs to be supported. So happy to have a bike lane on 29th/30th Streets. Keep your cars parked... out of town... and take the train to get to them.

Re: Change Is the Means and the End — My Last Way of Thinking

Chet_Dalzell — Wed, 09 Jan 2019 11:03:38 -0000

Thank you Thorin for your stewardship, friendship and insights... 11 years, wow. I know the Target Marketing team will thrive -- but it certainly will be missing you as I will. Keep us posted on your next chapter, I know it will be well-written!

Re: Supremes' Decision Branded Online Taxation Without Representation - by John Eggerton

Chet_Dalzell — Tue, 24 Jul 2018 13:26:37 -0000

"Taxation without representation" is not only about tax payers and tax payments, it's about thrusting the state's tax collection responsibilities onto out-of-state businesses. That's the thrust of so many objecting to Wayfair, potentially. The long arms of governments far away impugning on a local business to do their dirty work -- horrible policy indeed. | https://www.targetmarketing...

Re: Did the SCOTUS Tax Ruling Nullify ‘Physical Presence’ as a Nexus Standard?

Chet_Dalzell — Mon, 09 Jul 2018 11:53:24 -0000

In your pants... And deeper in your wallet, too, Denny! Thanks for the discussion.

Re: Supreme Court Rules in Favor of States in Online Sales Tax Case

Chet_Dalzell — Fri, 22 Jun 2018 12:57:14 -0000

The Justices, by the slimmest majority possible, got this wrong. Did they forget that we fought and won a Revolution against "taxation without representation"? Name me a single Main Street store that is burdened with collecting and remitting taxes to 13,000+ state and local jurisdictions. None -- and they call this "leveling the playing field." Hardly. A huge error: forcing remote businesses to act as tax collector for other jurisdictions where they have no physical presence is a strange and dangerous extension of government authority.

Re: Marketing Copywriting: Does ‘Anal Retentive’ Have a Hyphen?

Chet_Dalzell — Mon, 14 May 2018 13:55:49 -0000

Kudos to Target Marketing for having the gumption to (1) correct my spacing to conform to its style requirements and (2) running "anal" in a subject line for today's email newsletter! I hope that didn't trigger too many corporate filters! Love the comments here, arbiters of style all.

Re: How Numbers Lead Us Astray So Easily

Chet_Dalzell — Fri, 16 Feb 2018 10:17:48 -0000

Thanks for the math and the psychology session, Chuck! I remember getting my Economist subscription, and calculating the options. I'm now wondering if I was irrational!

Re: Chrome’s Adblocker Hits Today

Chet_Dalzell — Thu, 15 Feb 2018 12:49:53 -0000

I wish we didn't call this a Chrome Ad Blocker -- it's really an Annoying Format Filter or even a Better Ads Facilitator.... big difference. It is designed to enable less annoying ad formats, and in some cases more relevant, advertising experiences. It also eschews the nomenclature of a wholly economic-destroying activity of what real ad blockers do -- steal ad-financed content and services on behalf of their users, while in many cases enriching the blocker. We may debate how and why the digital ecosystem "drove" some users to choose blockers -- which is the impetus for Better Ads -- but real ad blocking, as opposed to annoying ad format filtering, is theft, period. The "everything is free, something for nothing" mentality inevitably ends up against consumers' collective interest, as well as the interests of a whole lot of other socially and politically important attributes of free and fair societies. OK, off my soap box, IMHO.

Re: H&M Sorry About Ad With Black Boy in ‘Coolest Monkey’ Hoodie

Chet_Dalzell — Tue, 09 Jan 2018 13:06:00 -0000

Tone deaf, really?... because this is not a post-racial society, and "monkey" "gorilla" and other terms that have been used to suppress or denigrate categories of race | class | gender | sexual preference | origin | religion of people have no place in civil discourse. Never mind advertising. Sure, we live in a free country, and I defend your right to express such terminology whenever you choose, unfiltered, but feel free to pay the "hate speech" consequences -- because there will be such consequences as H&M now knows. In other words, I love the First Amendment but it isn't always pretty, and it sure can be unprofitable. Choose your copy wisely.