Disqus - Latest Comments for BruceNewman

Re: The Single Most Effective Marketing Tactic For B2B Marketers

BruceNewman — Wed, 19 Oct 2011 16:14:32 -0000

Steve,

This is an excellent article that we may reprint for our blog.

Do you know where I can get a free copy of this handbook?

Bruce

Re: Aggregators

BruceNewman — Tue, 23 Jun 2009 23:39:00 -0000

To anyone, the power of aggregators (aggregation?) is enormous. In this era of everyone attempting to "tweet" their way to attention or gain a following by being the "guru" (sorry, couldn't resist), aggregators are an important part of any marketing campaign. We plan on using them extensively in building up our network.

Re: Beyond Web 2.0 - Getting Prepared For The Next Step In Web Technologies

BruceNewman — Tue, 23 Jun 2009 23:33:56 -0000

Reading this article reminds me of a good friend who spent several months building a major event in Staten Island (which I wrote about). The excitement before the successful event occurred was palpable. Because of this event, a major company swooped in and hired him for a high level position with an offer he couldn't refuse. The need and use of social media for event planning is truly growing by leaps and bounds.

Re: 09 - Disputes And Forums

BruceNewman — Tue, 23 Jun 2009 23:28:51 -0000

There are two factors here: being able to identify problems before they become major problems and their resolution. Having a forum and receiving feedback - particularly when dealing with these difficult situations - can be extremely helpful.

Re: 10 - Payment Processing

BruceNewman — Tue, 23 Jun 2009 23:25:41 -0000

I like paypal. It is fast, reliable and most importantly, it's almost universally accepted.

Re: Protected: 06 - Campaign Launch

BruceNewman — Tue, 16 Jun 2009 21:20:18 -0000

Extremely powerful when done properly. I will definitely have to watch this video a few more times. The only drawback - which is sizable - is the amount of time and energy it will take to build up a following, particularly if you're in a major niche. I wonder if you aren't better off building up a following in a less popular niche first, before moving into the more popular niche.

I also like how Simon goes click, click, select this, go here, click this twice, run around your computer and scream,"piece of cake"... and it's done. For us mere mortals, we'd still be working on the first click.

Re: Protected: 05 - Digg Strategy

BruceNewman — Mon, 15 Jun 2009 22:30:07 -0000

Simon - I've been unable to download most of the pdf files in this Digg section. I particularly would like the pdf for this chapter. Can this be rectified?

Thanks,

Bruce

Re: Protected: 05 - Digg Strategy

BruceNewman — Mon, 15 Jun 2009 22:27:49 -0000

Digg seems to have a lot of potential. I would like to have seen how it translates into followers. Simon's feed strategy is an extension - but in more detail - of his content syndication approach though I wonder if he equates YouTube with the same level of importance as Digg - particularly as it feeds into his friendfeed account. I would be very interested in seeing how Simon incorporates Digg into his article marketing strategy.

Re: Protected: 04 - Digg Dialog

BruceNewman — Mon, 15 Jun 2009 18:26:23 -0000

What a cool application. I'm surprised no one else has done it. It's interactive and can possibly result in name promotion/recognitioin. (I'm not convinced even the top 10 people really benefit much - if at all - from it, but it's a real cool publicity generating application.

Re: Protected: 03 - The Digg bar

BruceNewman — Mon, 15 Jun 2009 18:02:16 -0000

I think the SEO people are wrong to leave Digg. This is a bold move by Digg to drive traffic to their site. It is also important to denote that they encourage article syndication. In essence, you have an easy-to-use tool bar that can help create rankings and syndication that can also create views and rankings. The only downside is short term while you're building your list of followers and that's relatively small because of the syndication. Simon - kudos for figuring this out!

Re: Protected: 02 - Getting Started

BruceNewman — Mon, 15 Jun 2009 15:50:45 -0000

Digg is rather powerful and Simon's handy dandy intro does help explain major its key features. It also appears that linking with Facebook greatly enhances its features by allowing you to rapidly grow or use your fan/friend base. I don't understand (yet) the practical basis of how to get so many Diggs that you land on the front page. It would seem to take an inordinate amount of time to accomplish this by building up a huge, targeted following. I guess the thing here is to do it in conjunction with Facebook (of which there is a link) and getting users from other social media to manually "do the digg" (not the Dew).

Re: Events - Where Communities Meet

BruceNewman — Tue, 02 Jun 2009 09:33:28 -0000

Simon, your book was excellent.

However, I don't believe in reducing life to a series of events - it's too reductionistic, too simplified without many of the key details that makes life so vibrant and frankly, too planned. If that were the case, perhaps we should all just be drones.

Rather, I prefer to view events as as "happenings" in life - for good or bad - that transcend my normal daily activities and stand out. It's not seemless, but it's real - and usually important because it does stand out.

Here's an analogy. A person who rarely curses will stand out more when he curses than one who curses all the time. Likewise, events should also stand out.

Re: 9. Tools

BruceNewman — Mon, 01 Jun 2009 22:32:05 -0000

I would like to hear about how you use the video insights and the discover tool. Can you please contact me about that? (Thanks)

Re: 9. Tools

BruceNewman — Mon, 01 Jun 2009 22:30:52 -0000

This entire YouTube series is extremely well done and denotes the power of YouTube. It's amazing how powerful it is and what you can do with it (and how Twitter pales in comparison). I love the annotations.

Re: 8. Strategy

BruceNewman — Mon, 01 Jun 2009 21:56:50 -0000

Between bulletings, video log, responses, a video posting strategy, channel strategy, community participation and building relationships with friends, there is a tremendous opportunity to build a following. It does seem like this process takes a decent amount of effort and will happen slowly over time, but the value of a "solid" audience and a high percentage of responses, I assume makes it a very worthwhile endeavor.

Re: 8. Strategy

BruceNewman — Mon, 01 Jun 2009 17:10:54 -0000

I have a question. If some of the thought leaders have 30,000+ followers, how can they be any other than a low investment network? That's too many people for any topic.

Let's say I put out a lot of content on all aspects of consultants (i.e. training them for interviews, developing communication skills, etc.). There's no way that I would reach 30K subscribers. You can argue that I wouldn't need them for my niche but my counter is that those "true" subscribers are a subset, though a key one, and the remaining subscribers could be very useful - possibly if one of my videos ended up going viral (an admittedly unlikely event).

Re: 7. Launching Videos

BruceNewman — Mon, 01 Jun 2009 14:19:31 -0000

So, it still comes down to friends, comments, and ratings. Maybe Digg, also. Simon's testing and understanding is truly amazing. Kind of interesting that Google (or YouTube) doesn't track to ensure that a person isn't constantly rating themselves as a five star video and competitors as a three star video. I guess if you do it infrequently across several days it's not a problem.

Re: Protected: 6. Distribution

BruceNewman — Mon, 01 Jun 2009 12:40:53 -0000

Again, Simon shows the importance of having friend and subscriber groups. I wonder if you can predict which videos will go viral. Maybe I should sing - except that instead of flocking to my video, people would run away screaming.

Re: Protected: 5. Loading Videos

BruceNewman — Mon, 01 Jun 2009 11:42:35 -0000

The demonstration of what Simon talks about in the initial part of this video is terrific. This is a great demonstration of how to effectively use/set up and market your videos. Probably the best part about this is that the information here is tried and true. Just the idea of going to other videos and looking at what other people have done is terrific. I also think that this video should be the second one in the YouTube series - it really whets your appetite.

Re: Protected: 4. Search

BruceNewman — Sun, 31 May 2009 23:27:43 -0000

It would seem that the search capability would be significantly enhanced by the use of keywords and categories. These keywords would augment the power of the video and certainly help maintain the consistency across the various social media platforms.

Re: Protected: 4. Search

BruceNewman — Sun, 31 May 2009 22:23:28 -0000

I must admit, I am totally overloaded with work and still have a number of videos to carefully listen to. I'm starting to feel like I need another week to be able to really start to use this properly. I find myself literally in two minds: I want many videos because there's so much to learn but I also want only a few short videos because of time and work constraints. I'm glad this video is only six minutes.

Simon, can we get a catch-up week?

Re: Protected: 3. Channels

BruceNewman — Sun, 31 May 2009 22:18:20 -0000

And having it produce the desired results.

Re: Protected: 3. Channels

BruceNewman — Sun, 31 May 2009 22:17:04 -0000

I agree. Given all the tools, interconnections and real time capabilities, it seems that websites will gradually surcumb to blogs which in turn will be surported by social media applications - or, websites will have to become much less static.

Re: Protected: 3. Channels

BruceNewman — Sun, 31 May 2009 22:13:24 -0000

A lot of options. It's amazing that many people - myself included until recently - think of YouTube as just a video site. It's really far from it.

I followed Simon's video which was helpful. I also tried the You Tube Beta update which looks really good but has one drawback - it doesn't provide the active link in the description like the original format does.

Re: 2. Getting Started

BruceNewman — Sat, 30 May 2009 22:19:35 -0000

Wow. Are there a lot of capabilities built into YouTube. Essentially, you can hook your videos in everywhere. They truly could become a stream of videos into the entire social media marketing sequence that Simon has already discussed. It becomes a major tool you can use in conjunction with all your other sites. The beauty is that you can adjust the amount of video, articles, etc. at any time. If video is more effective, you stream in more videos. If something else is more effective, you increase that feed. All that's required to complete this cycle, then, is some comprehensive analytics.