Disqus - Latest Comments for AffinitiveBob

Re: Facebook ‘Like’ Is Here

AffinitiveBob — Mon, 19 Apr 2010 16:13:51 -0000

Yes, we just noticed this as well on Fan pages that we manage. Not sure if removing the ability to browse all of a page's fans was intended or is a side effect of their recent changes and will need to be "fixed"?

Re: Word of Mouth and Social Media Marketing… “Tipping Point”, or “Jumping the Shark”?

AffinitiveBob — Wed, 19 Nov 2008 13:31:28 -0000

I agree and hope that indeed we are at the "tip". And no, I don't feel the industry will be "dominated" by a few large agencies - I was being hypothetical! However, do expect significant consolidation in the space as some of the larger agencies/networks begin scooping up specialized firms (it's already happening). The large agencies (mainly more "traditional" ones) aren't dumb and know that budgets are being shifted to "emerging" types of media/marketing so they are going to be hard pressed leave part of the marketing mix budget on the table. I agree with you 100% on the ethics comment!

Re: An Introduction to Social Capital and Social Currency

AffinitiveBob — Wed, 29 Oct 2008 12:04:09 -0000

What I mean is measure social capitial in a "qualitative" sense versus an individual metric. For a large group of consumers, you need to make a more general evaluation regarding the value of your "social currency" to them as it relates to it's value to the people they will in turn share it with. So, let's say you are engaging a number "computer security" experts and you provide them with information/access that is extremely valuable to them and to their industry peers. These experts will have varying degrees of "social capital" - some are revered in industry circles, while others may not be vocal but have a small number of clients. The "social capital" may be of great value when they share it with industry peers or clients, but of little value to, say, an attractive person they are chatting up at a cocktail party :)