Disqus - Latest Comments for AaronUhrmacher

Re: Stovetop Talent Logo

Aaron Uhrmacher — Wed, 23 Mar 2011 16:45:05 -0000

Gorgeous. Really nice work!

Re: Capt.io is a dead simple notes app done right

Aaron Uhrmacher — Mon, 01 Nov 2010 11:14:21 -0000

So I read this and almost dropped the .99 until I thought, "what's the difference between opening up this app and opening gmail on my phone?" Exact same result, right?

Re: How to Tuesday: Utilize Social Media Interns

Aaron Uhrmacher — Tue, 13 Jul 2010 21:02:38 -0000

Great post, Desiree and I couldn't agree more.

There certainly are MANY ways that an intern can help a company to develop its social media communications internally, but just giving him or her the responsibility of blogging or tweeting on behalf of the organization is not one of them.

The difference in how companies and individuals use social media is considerable, and having 1,000+ Facebook fans or Twitter followers does not qualify one as an expert. Instead, start by having an intern do some research into where your organization's target audience spends its time online. Or have him/her shoot some interviews around your office. Or have him/her create a social media presentation with some recommendations and present it to your group. You see, there are many ways to empower an intern and harness knowledge without putting your company's reputation at risk.

Hope this helps, and thanks for tagging me on Twitter!

Re: The iPhone 4 is a Joke

Aaron Uhrmacher — Sat, 12 Jun 2010 19:00:03 -0000

I hear you. The iPhone really is an incredible device, and I have spent hours customizing it, buying applications to sync my calendars and email clients and more.

But to Jeanette's point above, I still can't use it as a phone. And if the most basic service is inconsistent, all of the other features that make you say 'wow' should be treated with some skepticism.

Re: The iPhone 4 is a Joke

Aaron Uhrmacher — Sat, 12 Jun 2010 02:30:34 -0000

Ha! Fair enough, but I know I'm in the minority on this one. If I feel any different in a few weeks, I'll make sure to update this post.

Re: Analytics Software: 8 Features Agencies Should Demand

Aaron Uhrmacher — Thu, 14 Jan 2010 10:27:19 -0000

Sysomos is a new one that I haven't heard of. I'd be interested in taking it for a spin some time. Thanks for dropping by.

Re: The Five Types of Blog Commenters

Aaron Uhrmacher — Mon, 21 Dec 2009 11:58:44 -0000

I forgot about those that read but aren't moved to comment. I like the 'lonely lurkers'. Sounds rather appropriate in most cases. Welcome!

Re: 10 Social Media Tasks for Summer Interns

Aaron Uhrmacher — Sat, 19 Dec 2009 20:07:14 -0000

Can't wait to hear how your intern program goes, Anshul. I'm so glad my post helped generate some new ideas. Thanks for your kind comment!

Re: Pardon the Disruption

Aaron Uhrmacher — Mon, 30 Nov 2009 16:25:59 -0000

Thanks guys. I appreciate your comments!

Re: ITP2800 – Week 3 – Nathan's Story, Secret Videos and Student Proposals

Aaron Uhrmacher — Sat, 26 Sep 2009 12:29:18 -0000

I was actually introduced to Alan Turing and his life's work through Neal Stephenson's Cryptonomicon. It's an awesome book and although it's fiction, it still draws on many real historical people and events. To people in the class that haven't read it, I highly recommend!

My scanner blog post can be found here: http://uhrblogger.com/mobil...
My code post can be found here: http://uhrblogger.com/mobil...

Re: If You Don’t Have Anything Nice to Say, Shut up!

Aaron Uhrmacher — Wed, 16 Sep 2009 21:33:43 -0000

I have to disagree here. Negativity only begets more negativity. With social media, we are constantly interacting with people we don't always know in person, and it's easy for feelings to get hurt or words written in jest to be taken as genuine.

Kanye will get attention, but I don't think it's the kind of attention (or reputation) any of us really want. Keep in mind he's already apologized three times in different forums.

Interesting perspective, though.

Re: ITP2800 – Week 1 – Slides, Whiteboards, Audio

Aaron Uhrmacher — Sun, 13 Sep 2009 19:19:29 -0000

Thanks for putting all this up, Nathan.

My Textmarks hashtag is "ITP101"

My Twitter hashtag is "#firstjob"

I can see there's a lot we can do with Textmarks. Would be cool to go over some of the ways we can scrape data from webpages and stuff in class if there's time.

Re: Tagnic: Are You Playing the New Twitter Game?

Aaron Uhrmacher — Thu, 10 Sep 2009 10:54:55 -0000

Thanks, Scott! I updated the post with a link to the Oauth page.

Re: Social Media Stories of the Week: 8-28-09

Aaron Uhrmacher — Wed, 02 Sep 2009 13:00:08 -0000

Hi Mary,

Thanks for stopping by. Your question is a good one, but probably not something I can adequately answer here with more information. It depends a lot upon your audience and objectives.

As far as whitebox solutions, I've used Ning to build a simple social network before and found it very easy both to build and to participate in. Another service I like is Crowdvine (www.crowdvine.com).

If you're looking at building a social network for internal communications, you might look at Yammer (www.yammer.com) or SocialCast (www.socialcast.com).

Good luck!

Re: When Good Consultants Go Bad

Aaron Uhrmacher — Fri, 28 Aug 2009 10:20:12 -0000

Great points, Michael.

I agree with you in many respects. In fact, I previously wrote a post on Dell's fantastic use of social media (http://DISRUPTology.com/how.... There are certainly many examples of companies who have listened and changed their behavior as a result of what they heard.

In this case, the company in question is a small business. I doubt that they conduct any proactive social media listening campaigns. They certainly don't have the budget for a Radian6-type service. And penalizing them here just seemed a bit harsh.

That being said, I did share a link to the post with the customer service representative and invited her (and her manager) to comment, even anonymously. As you can see, they haven't taken me up on this yet.

Thanks for commenting!

Re: 10 Social Media Tasks for Summer Interns

Aaron Uhrmacher — Mon, 24 Aug 2009 23:59:45 -0000

That's very kind of you, Val. I don't think this topic is going away any time soon. I'd love to hear how some companies leveraged their interns this Summer. Hmm...might be time for a follow-up post!

Re: Social Media Resources for Educators

Aaron Uhrmacher — Wed, 19 Aug 2009 17:10:21 -0000

These are great additions. Thanks, LS!

Re: REVIEW: The FedEx Blog

Aaron Uhrmacher — Wed, 19 Aug 2009 17:09:35 -0000

Thanks, Mediaverse. I corrected it.

Re: REVIEW: The FedEx Blog

Aaron Uhrmacher — Wed, 19 Aug 2009 16:13:41 -0000

Matt,

I've updated the post to correct my comment about post authors. I appreciate your willingness to participate. It's a great example of how a company can engage in a conversation. Thanks!

Re: Power laws

Aaron Uhrmacher — Thu, 13 Aug 2009 09:21:39 -0000

I don't pay much attention to ranking on my blog, although I have submitted it to most of the blog ranking and search engines. All of these systems have different algorithms and methodologies. It seems like a waste of time to focus on climbing the ranks instead of creating interesting content.

Great article. Amazing how it's even more relevant after so many years.

Re: How To Get Re-Tweeted: Advice from Three PR Pros - mediabistro.com: PRNewser

Aaron Uhrmacher — Tue, 24 Mar 2009 23:02:21 -0000

All great points, but all kind of the same point. Don't post a tweet just because you want it to get shared. Post to Twitter because you have something to say that is interesting and might be interesting to the people that follow you.

I'm skeptical of corporate Twitter "strategies" because they undermine the authenticity and spontaneity of the platform. If you're tweeting something that you want re-tweeted just so you can see it "go viral," think twice before you post.

Re: The Three Phases of Robert Scoble

Aaron Uhrmacher — Fri, 13 Feb 2009 12:20:40 -0000

Thanks to everyone for your comments so far.

@ Christian - Yes, we all evolve and yes, I have the choice whether or not to tune in. I'm not disputing Robert's relevancy, but rather his relevancy to me vs. new voices that are more focused on topics of interest to me. I don't want to hear about EVERYTHING, even as someone who considers himself an early adopter.

@ Nathan - to be clear, this isn't taking a potshot at Robert. I have a tremendous amount of respect for what he's accomplished and I think there is a lot of value in following his updates. For me, though, that value has diminished over the last few years, which is what inspired me to share my thoughts here.

Regardless, this conversation is probably bigger than Scoble, but I found the evolution of his updates relative to my attention as the inspiration for this post.

Re: CHALLENGE: 2009 Social Media Case Studies

Aaron Uhrmacher — Tue, 27 Jan 2009 14:12:00 -0000

@ Adam - That's great! I don't think the company matters so much as knowing the industry, region, etc. It just shows that there are lots of different types of companies trying these new tools.

@ Will - Thanks for commenting. Please do share the results when you can.

@ Terra - I agree. It's more persuasive when you can show that it's not just advantageous for "the big guys."

Re: louisgray.com: What Social Media Is and What Social Media Is Not

Aaron Uhrmacher — Tue, 13 Jan 2009 20:16:45 -0000

Nice post, Mike.

You have six really solid points about what social media is, and I'm curious where you fall on the sponsored posts / blogger relations conversation. Do you think companies that give bloggers free product to "try and share with their friends" are participating in social media? Is there room for "sponsored posts" and product giveaways as part of a social media strategy?

Re: Differentiating Between Blogger Relations and Sponsored Content

Aaron Uhrmacher — Tue, 13 Jan 2009 15:33:47 -0000

Good conversation here.

On the one hand, you've done just what Panasonic hoped. You allowed them to pay for you to go to CES, you attended their events, took pictures, blogged about it and when you returned, raved about your experience and even did a giveaway on your blog. They received great SEO and coverage on a leading blog, and you got a trip to Vegas.

You were transparent about it from the beginning. The part that disappoints me is that Panasonic did not participate in the social media part of this in any way throughout the process (even by just commenting on a post!). So is this an authentic approach by Panasonic or is it pay for play? I think that's the heart of it for me (which I see echoed above in some comments as well).

Anyway, just waned to bring it up for discussion and hopefully get your thoughts.