Disqus - Latest Comments for 93octane

Re: Do Something Good Today: Help Feed The Carolinas

93octane / Lyell E. Petersen — Thu, 01 May 2014 09:48:26 -0000

Thanks so much for showcasing Brew Ruck 002!!!

Re: Facebook Turns Friend Activity Into New Ad Format

93octane / Lyell E. Petersen — Tue, 25 Jan 2011 11:38:20 -0000

Facebook is the master of the Social Graph. Sponsored Stories make the "accidental" become "purposeful." Before, FB users may or may not have seen friends' interactions with brands. Now brands have a better chance of getting that interaction promoted to the user via their social graph. I love it.

Re: http://thedailywh.at/post/2924408813

93octane / Lyell E. Petersen — Tue, 25 Jan 2011 09:33:03 -0000

POTATO

Re: Recharging Your Batteries

93octane / Lyell E. Petersen — Tue, 28 Sep 2010 22:38:54 -0000

In the great words of @RichTucker, "IF YOU DON'T FEED THE PUPPY, HE'LL DIE!"

Re: Wray Ward Real Conversation Video

93octane / Lyell E. Petersen — Thu, 19 Nov 2009 10:53:54 -0000

This comment was the one that "could result in some kind of backlash from Wray Ward?" Seriously? Wow. I'd comment more, but I'm heading out for another kool-aid drinking hugfest. BRB.

Re: MeTweet

93octane / Lyell E. Petersen — Fri, 22 May 2009 11:07:01 -0000

How about "Vanitweet"? ;)

Re: Why I Don’t Get Personal Branding Sometimes

93octane / Lyell E. Petersen — Fri, 17 Apr 2009 10:18:07 -0000

Hi, Joe. Thanks for taking the time to share your opinions on personal branding.

The terms "personal brand" and "personal reputation" are not interchangeable nor do they mean the same thing, and perhaps that is the source of confusion. "Brand" precedes and defines "reputation" in a space where your reputation is not already known.

Prior to the advent of the web, search engines and social media platforms, your personal brand was called "your resume," at least in professional circles anyway, and it had severely limited distribution. Your resume was, or should have been, crafted to present your reputation in a positive light, in a way that would appeal to your target audience who had no prior experience with your prior accomplishments. Your resume preceded and defined your professional reputation.

Today we can easily reach out much farther than before, and in the case of "reputation management," we can be reached by many more people much easier than ever before, and it's only getting easier. That means many more people who have no idea of your accomplishments might be trying to draw conclusions about who you are. Enter the "personal brand."

I want to control as best as I can my image that people may discover. I want to avoid the possibility that someone may have an idea of who I am that is not to my benefit. So I craft a brand that says what I want people to think about me; I craft a promise of my past and future accomplishments; I craft trustworthiness and reliability; I craft all the same concepts that companies do through their brands for myself. Then I have to deliver on that promise, just like companies do, or the brand will fail; the brand will be untrustworthy creating the wrong reputation.

Brands are not for the existing "customers" of the brand; that's what reputation is for and where reputation is built. Brands are for future customers; a promise of reputation to be delivered. The brand defines and precedes the reputation.

My name is Lyell E. Petersen, and my personal brand is 93octane. Thanks for the opportunity to share my thoughts.

Lyell E. Petersen / 93octane
@93octane on Twitter

Re: An Open Response to Leonard Pitts' Attack on Twitter

93octane / Lyell E. Petersen — Wed, 04 Mar 2009 10:58:21 -0000

No, no, no, no, no, Scott. No, please, no.

Please do not drag another old-media dinosaur kicking and screaming out of the tar pits of their set ways and narrow visions. Every time you do that you create another raging Twitter evangelist who inevitably grasps the future of open communication and begins spreading the gospel of the power of the crowd, online content curation, the social web and all the rest of the claptrap silliness whose gibbering annoyance old media can't stand and wishes would just go away.

Please, have mercy on poor Leonard Pitts. Leave him be, sinking in the mire, where he's happy, comfortable and oblivious to the change occurring around him, and let's keep Twitter just to ourselves so I can keep you up-to-date on what I'm chewing at any given moment without cluttering our tweet streams with useful information.

Sincerely,
Lyell E. Petersen
Frivolity Specialist and Social Media Expert
@93octane
http://twitter.com/93octane

Re: Unordered Thoughts

93octane / Lyell E. Petersen — Fri, 09 Jan 2009 16:23:25 -0000

Can I get a definition of etiquette as you are applying it here? Or a link to a blog? Or something? Thanks.

Still mulling the common ground here.

Re: My Christmas Gifts to You

93octane / Lyell E. Petersen — Mon, 22 Dec 2008 16:02:02 -0000

Why, thank you, Scott! Very thoughtful of you. Here's wishing you and your loved ones a great holiday season and a really, really, really fun 2009.

Your friend,
Lyell

Re: Matt Bacak vs. Lisa Hoffmann: Two Approaches to Social Media

93octane / Lyell E. Petersen — Fri, 05 Dec 2008 14:07:24 -0000

An excellent article, Scott. Of course, I'm biased, as I get to see Lisa almost every week here in Charlotte, NC, and yes, she is all this and much more.

I can remember just a few months back when we were encouraging her to start her blog and find her voice online. She found that voice with her first post, and has been shouting it to the world since.

One of the best things about Lisa is her ability to ask questions and make a great discussion. One day soon, I too expect her to be snapped up by a very savvy company looking for their own "rock star". Hopefully, for us, that company will be here in Charlotte so we can keep her here.

Oh yeah, I guess I should say something about this Bacak guy too...well, I voted for him, so I hope he'll make a good president. Wait, what? Barack? Oh...my bad.

Lyell E. Petersen
@93octane
http://twitter.com/93octane

Re: Want more twitter followers? Fuhgetaboutit.

93octane / Lyell E. Petersen — Tue, 11 Nov 2008 12:43:26 -0000

I'm sorry, Lisa. I couldn't disagree with you more. This is patently absurb at best and malicious chicanery at worst.

Please read my latest blog post for the truth: http://zi.ma/32562f

Re: How tweet it is…

93octane / Lyell E. Petersen — Mon, 10 Nov 2008 10:00:06 -0000

What a great collection! Nice job, Lisa. You "give good question." ;)

Re: Twitter tracking is back – sorta

93octane / Lyell E. Petersen — Fri, 10 Oct 2008 12:52:19 -0000

Alex:

Curious. How does this differ from TweetBeep (http://www.tweetbeep.com). TweetBeep sends me a digest of terms I want to track. I get them via email daily. I'm not 100% sure if you can get digests more frequently, but I seem to remember that you can get an as-it-happens notification. TweetBeep likes to refer to itself as "Google Alerts for Twitter."

Lyell
@93octane

Re: Social Media Shirts: Limited Edition â€œThis is My Profile Faceâ€

93octane / Lyell E. Petersen — Tue, 05 Aug 2008 09:48:46 -0000

==> This is my comment!

Lyell E. Petersen's last blog post..93octane: Who wants to do a "Song of the [time_measure]" exchange? SOTDay, SOTWeek, etc...?? Download and Learn about new music...

Re: Solve My Blog/Twitter Mystery

93octane / Lyell E. Petersen — Thu, 24 Jul 2008 01:44:02 -0000

It's a strange phenomenon, admittedly, to see your blog subscribers rise when you are not posting.

My theory is that as you extend your reach across Twitter, more people are finding your blog through yout Twitter page, and subscribing. Then, when you post to the blog and announce the post on Twitter (as you just did) your followers don't *need* to subscribe to your blog--following you on Twitter is notification enough.

What I'd really like to see is the crossover between blog subscribers and Twitter followers. If there is a lot of overlap (statistically significant) then my theory would hold water. If there is not a significant overlap, then the internets peoples are just plain nuts. :)

Lyell Petersen

@93octane

Re: My Mixtape

93octane / Lyell E. Petersen — Tue, 29 Apr 2008 11:51:01 -0000

Appreciating your incusion of Mastodon on your mUxtape. Trading you my Anger Management Edition: http://93octaneAM.mUxtape.com/

Enjoy it in good metal health.

\m/

Re: Google Apps team tour stops in Charlotte, NC on April 22nd

93octane / Lyell E. Petersen — Mon, 14 Apr 2008 23:15:41 -0000

5 minutes from my office. I'll be there!

Re: Making Business Sense of Social Media

93octane / Lyell E. Petersen — Wed, 09 Apr 2008 12:57:49 -0000

I just started a twitter account for the company I work for (without permission).

We're an online travel agency. I saw our vendors (Carnival) on Twitter and a few other agencies as well as other travel providers (JetBlue).

I took us there to experiment with using it to lay a bit of a foundation for future community growth, future customer service, and, yes, to push out some marketing and brand extension.

We are kind of doing this a bit backward IMHO. Twitter followed by RSS followed by a blog. The blog requires the most planning and commitment.

I'm excited to be trying this out, and I hope the experiment pays off well.

@93octane

Re: Blog Carolinas Event, May 9, Raleigh

93octane / Lyell E. Petersen — Fri, 04 Apr 2008 10:01:57 -0000

I'm up for 'pooling it up from Charlotte. I'll drive or ride w/gas $. DM @93octane or post here!

Re: Guy Kawasaki’s Talk in Charlotte

93octane / Lyell E. Petersen — Wed, 26 Mar 2008 11:33:48 -0000

Excellent recap, Rosie! Thanks for taking the time to write this...

Big big thanks go to @shashib, Sophie (NetSol VP Cust. Serv.) and Network Solutions for putting on this event, creating a great space for us all to meet in person and footing the bar bill as well. :)

Thanks to Sonoma for the great service, great space and great eats.

Looking forward to the next CLTweetup.

@93octane

Re: Raleigh & Charlotte events tonight: Guy Kawasaki - live streaming - Tweetup

93octane / Lyell E. Petersen — Tue, 25 Mar 2008 15:05:19 -0000

Guy Kawasaki Post-event Meet/Tweetup will be at the Omni Hotel right around the corner from the event venue (Sonoma, 100 N Tryon).

The event is sold-out. I have one ticket left if anyone needs one.

Re: Raleigh & Charlotte events tonight: Guy Kawasaki - live streaming - Tweetup

93octane / Lyell E. Petersen — Tue, 25 Mar 2008 09:53:57 -0000

Stand by for venue change for Guy Kawasaki Post-event Tweetup...

Disqus - Latest Comments for 93octane

Re: Do Something Good Today: Help Feed The Carolinas

Re: Facebook Turns Friend Activity Into New Ad Format

Re: http://thedailywh.at/post/2924408813

Re: Recharging Your Batteries

Re: Wray Ward Real Conversation Video

Re: MeTweet

Re: Why I Don’t Get Personal Branding Sometimes

Re: An Open Response to Leonard Pitts' Attack on Twitter

Re: Unordered Thoughts

Re: My Christmas Gifts to You

Re: Matt Bacak vs. Lisa Hoffmann: Two Approaches to Social Media

Re: Want more twitter followers? Fuhgetaboutit.

Re: How tweet it is…

Re: Twitter tracking is back – sorta

Re: Social Media Shirts: Limited Edition â€œThis is My Profile Faceâ€

Re: Solve My Blog/Twitter Mystery

Re: My Mixtape

Re: Google Apps team tour stops in Charlotte, NC on April 22nd

Re: Making Business Sense of Social Media

Re: Blog Carolinas Event, May 9, Raleigh

Re: Guy Kawasaki’s Talk in Charlotte

Re: Raleigh & Charlotte events tonight: Guy Kawasaki - live streaming - Tweetup

Re: Raleigh & Charlotte events tonight: Guy Kawasaki - live streaming - Tweetup

Re: Social Media Shirts: Limited Edition â€œThis is My Profile Faceâ€