http://disqus.com/by/11cliffruffins22/enSun, 12 Jul 2009 08:58:42 -0000http://gadromann.com/archives/35#comment-12538516<p>Gad Romann since I've known him has always been one full step ahead and in front of communication paradigms and the various minds that fuel and dictate communication philosophies and practices. He is right in writing his POV on "there is no intermediary between brands and consumer - this observation is simple and true. Another observation is that brands are really competing not with other brands - but head to head with the consumer to compete for the sale. How true this is.</p>11cliffruffins22Sun, 12 Jul 2009 08:58:42 -0000