Disqus - Latest Comments for 1000wattmarc

Re: How Real Estate Pros are Using Social Media for Real Results

1000wattmarc — Tue, 29 Jun 2010 11:56:50 -0000

Congrats to Corcoran and WellcomeMat for jobs well done. Great coverage Erica. During a free moment take a peek at what Roost (roost.com) is doing to help agents make best use of Facebook. It's worthy.

Re: Chicken soup for the social soul

1000wattmarc — Mon, 14 Dec 2009 21:21:36 -0000

@Mark,

Nice comments.

The crazy thing is, you really would love Kevin in person and I am willing to bet he could sell an overpriced home in Detroit during the dead of winter.

And dude, you can't just make a flippant comment about a Gretsch 5120 without sending me images. But why a 5120 and not a 6120? Oh and when you send me images, I'll send you back some tracks I just did in the studio using my 1966 Gretsch Country Gentleman (same one George Harrison used for early Beatles).

Re: Can Twitter Really Increase Your Real Estate Sales?

1000wattmarc — Sat, 17 Oct 2009 23:33:25 -0000

I don't think this is about trying to lead generate.

Basically, it's a semi fun past time for a small segment of agents who are a bit socialaholic and require a little ego boost and acceptance from the world after spending all day dealing with blood sucking consumers.

It's the equivalent of happy hour in your favorite bar. And honestly man, who gives a crap whether agents spend time on Twitter or sitting at home watching CNN?

The reality is, out of this whole industry, it's a handful who do this. Sure it's silly. But silly isn't bad. Or damaging. Just silly.

The damaging part is when someone decides they are now an expert in this silliness and decides to unleash their expertise on the rest of the industry, publish reports and manuals, teach classes on it at conventions and sell their coaching services to brokerages who then offer their agents like Abraham did with Issac on the social media alter.

Meanwhile all over the worlds tens of millions of people join and tweet with nary a lesson. To me, that is what I am missing.

Re: Dude, your brand name sucks.

1000wattmarc — Sat, 17 Oct 2009 22:12:17 -0000

@John, not a bad book but for what it's worth, there are far better books and more notable masters on branding that Mr. Goodin. Pointing to him and him only would be like me pointing my kid to Kurt Kobain as the master of pop rock songwriting. I know he's current and hip to cite but it would really be valuable for those interested to go back further to folks like Walter Landor. William Bernbach. David Ogilvy. Dale Carnegie - these are the people who branding and advertising into the modern era. Reading them will actually make Godin's stuff even more applicable.

Re: 7 Lessons I Learned From My Real Estate Site Redesign

1000wattmarc — Wed, 26 Aug 2009 16:32:05 -0000

This is a darn good post with great results. Nice going Josh.

Re: What Comes First: Internet or Breakfast?

1000wattmarc — Mon, 10 Aug 2009 12:04:08 -0000

Woke up, get out of bed, grab the iPhone that lay beside my head. Shut off the alarm and head straight to my reader while I brew up some coffee.

Re: Qualify Your Prospects To Convert More Leads

1000wattmarc — Wed, 29 Jul 2009 16:48:25 -0000

I'm actually amazed by the fact that agents just assume everyone goes into situations with scripts. Actually, throughout my career (20 years on Madison Ave) and the last ten in real estate technology, only agents have scripts. The rest of us, just know our business, know our products and relate to clients, prospects, people naturally and individually without resorting to patented answers. I recently read a script written by Mike Ferry that my son gave me to look over presented to him by his mentor at his brokerage. The answers suggested in there were offensive to the point of disgust. Such as:

Q: Can you reduce your commission?
A: No, next question please.

Anyway, Jeff, good of you to continue this conversation.

Re: Qualify Your Prospects To Convert More Leads

1000wattmarc — Tue, 28 Jul 2009 17:07:20 -0000

Are you kidding me? Had I read this ten years ago I would have cringed. Today I want to scream across the web and warn agents who read this not to follow this advice.

The only way you are going to truly convert folks which is just an utterly sucky way of saying influencing them to work with you, is to burn those scripts to ashes and be yourself.

Answer questions with utter honesty and offer responses based on the needs of that individual rather than a pre-packed response you pull from a vacuum sealed can

If you need a script to be honest or supply answers, get our of real estate and join a political party.

This industry needs real people.
Honest people.
People who can answer questions on their own.
Write copy on their own.
Have a personal perspective born out of their own experience and knowledge.

Not parrots. Robots. Automatons.